SKAN can work better than AEM for Some Apps
๐ขSKAN can work better than AEM for some apps Yes, you read that right.AEM is not a silver bullet.It can fail when, for some reason, Meta is not able to fingerprint their users ๐ฌ(because yes, they obviously do fingerprinting๐)Today, Iโm sharing a real case where this happened.We started a Trial Start campaign in early February using AEM to feed the algorithm with real-time signals which indeed helps the campaigns to optimize better.The campaign started to show more signals on AEM than SKAN during the first weeks but with the time, SKAN started capturing more CTA conversions daily (as shown in the graph), making a HUGE difference on the CPT for each attribution methodology.In my case:๐Cost per trial (last 14d) according to AEM: $71๐Cost per trial (last 14d) according to SKAN: $49๐คฏDifference: SKAN is 30% cheaper, making my campaigns profitableโunlike AEM.Despite […]