Carlos Pereira

RISING IN THE CHARTS ”BUS JAM” BY ZPLAY One of the most widely used invocation methods in mobile games is mixing 1 or more mechanics. 🔁This is true with ZPLAY's new hit, “Bus Mania - Car Parking Jam”. 🚀📈“Bus Mania” is an excellent blend of “Parking Jam 3D” by Popcore 🅿️ (215MM down.) and “Bus Jam” by Rollic 🚌 (14MM down., US$5.3 IAP Rev.).It also brings car-collecting features into line with more recent attempts to develop puzzle games for the male audience, such as “Chrome Valley Customs” by Space Ape Games. 🏎️This collectible is so important to the game that it is visible in the main menu.An interesting innovation in my opinion. 💡“Bus Mania” started its growth stage in August and has reached over 7MM downloads and US$48k in IAP revenue, showing good traction in the US market (cf. AppMagic […]

GAMES ON THE RISE # 4, WEEK, AUGUST, 2024 Hey there! 🤘Let's get to the last August edition of our…💫 Games On The Rise💫I created this list to introduce you to some games that have started to grow. 🚀This means that these games had initial market validation with their mechanics and themes. 👍I'm highlighting 3️⃣ titles in the list of games on the rise in the last week of August.➡️ “Downhill Race League” by BoomBit.The big Polish publisher 🇵🇱 brings an excellent downhill skateboard 🛹 simulator to the market.Its highlight is the game art, with highly polished details.The sound of skateboard wheels is exciting. 🤩In my opinion, a title with the potential to become a successful Hybridcasual.On September 1st, BoomBit's new game appeared on the Top Free 200 list. 🏅“Downhill” began its scaling stage two weeks ago and has so […]

GAMES ON THE RISE # 3, WEEK, AUGUST, 2024 Last week some new games appeared at the top of the charts for the first time.➡️ “Bus Mania - Car Jam Puzzle” by ZPLAY has had almost 1.4MM downloads.Released on July 31, the new puzzle from the Chinese publisher 🇨🇳 mixes parking jam mechanics with “Block Jam 3D”, and has customization and car collecting metagame 🚗, following the path of “Chrome Valley” by Space Ape Games Ape.➡️ “Highway Overtake - Car Racing” by HyperMonk.The new title from the Turkish 🇹🇷 publisher is an excellent mix of Arcade Racing and Idle.Following the motto “good games come from simple ideas”, “Highway Overtake” simulates an everyday situation: driving in a hurry to avoid being late. 🕜😅It has realistic game art and “Tap & Hold” mechanics. 👆📱The game also brings layers of depth, with several […]

TRACKING RELEASES & TRANSFERS# 1 HALF OF AUGUST, 2024 Hi Hyper & Hybrid Friends! 🤗Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫The first half of August revealed how innovation in mechanics remains the driving force behind the Hybridcasual. 💪💡I highlight 4️⃣ titles of them.✅ “Falling Ball: Calm Music Game” by AmanotesThe market leader in rhythm games (and Cost Center 🔜 GamesCom Asia partner 💕) has launched yet another innovative game! 🌟Taking advantage of the ASMR sensation of a bubble bursting, “Falling Ball” follows the classic falling ball scene from big hits like “Helix Jump” and “Going Balls”.Keeping the neon game art typical of its big hits, the big Vietnamese publisher 🇻🇳 has created a promising game."Falling Ball" was launched by Amanotes on August 1st. 🗓️✅ “Mr Cactus” by VoodooPursuing its goal of becoming the market […]

HIGHLIGHTS OF THE WEEK # 3 WEEK, AUGUST, 2024 Hello, everyone! 🤟Today I'm bringing you some of the games that stood out last week. ✨✅ “Annoying Puzzle Game” by Global Play StudioThe Vietnamese studio 🇻🇳 got off to a great start in the logic puzzle subgenre.Following one of the main market references, Unico Studio's “Brain Test” franchise, “Annoying” brings some innovations. 💡First, game art with realistic cartoons.A gameplay with more than 1 trick per level.And a timer per level (a key strategy for boosting revenue from reward videos). 💰So far the game has been performing well, with over 4MM downloads in the last two months. 📈And do you know what the icing on the cake is? 🤔Global Play Studio is a Cost Center 🔜 GamesCom Asia client! 🫶 🥰✅ “Offline Games - No Wifi Games” by JindobluThe new mini-game app […]

RISING IN THE CHARTS ”TRAIN MINER” BY AZUR In this first wave of Hybridcasual, publishers are focusing on sub-genres. 🔎Idle Arcades (SayGames, Homa, Supercent), Puzzles (Rollic and Voodoo), Runnes (Rollic), Shooters (Homa and Voodoo), Strategy (SayGames and Homa), Life Simulators (Supersonic). And others.However, the giant Azur Games is taking a different path, focusing on games with high polish and depth. 👩‍🎨But with gameplay similar to Hypercasual.This is the case with “Smile Castle”, “SWAT Shooter Police Action FPS”, and “Bunker Wars”.It's no coincidence that they've been referring to their games not as Hybridcasual, but as Hybridcore.In recent weeks, we've seen “Train Miner: Idle Railway Game” blow up to the top of the charts. 📈Developed by FLEXUS, “Train Miner” uses classical tap-and-hold mechanics (e.g. “Helix Jump”), but with Clicker elements and a level system similar to Idle Arcade.This mix has created an […]

TRACKING RELEASES & TRANSFERS# 2 HALF OF JULY, 2024 Hi Hyper & Hybrid Friends! 🤗Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫The last half of July saw fewer games published but with high quality and iteration. 👉🧠I highlight 4️⃣ titles of them.✅ “Park Match” by Supersonic from UnityThe big Israeli publisher 🇮🇱 has taken another step towards Hybridcasual.Following the successful puzzle mechanics of “Block Jam 3D” by Voodoo and with the car theme of "Bus Jam" by Rollic, "Park Match" presents a gameplay innovation. 💡The player must hit three stickmen with the same color in the empty spaces/cars and too correctly select the empty vehicles.In other words, the sequence of empty slots must also be sorted, increasing the difficulty.As a fanatic puzzle gamer, I liked it! 👍Developed by Supersunset Studio, "Park Match" was transferred to […]

NEW HYBRID IS COMING? ”CONQUER COUNTRIES” BY SUPERSONIC In this initial stage of the diffusion of Hybridcasual, the big publishers chose sub-genres to get the first hits. 👍Idle Arcades (SayGames, Homa, Supercent), Puzzles (Rollic and Voodoo), Runnes (Rollic), Shooters (Homa and Voodoo), Strategy (SayGames and Homa). And others.The giant publisher Supersonic from Unity has been delving into a little-explored sub-genre: life simulators. 🤱The main reference in Core is “BitLife” by Candywriter, a game in a quiz format with a fascinating game narrative structure.According to AppMagic, "BitLife" has amassed more than $106 million in IAP revenue to date. 💵Supersonic release "BitLife" in a hybrid-casual version: “Family Life”.Developed by Puffer Studios, "Family Life" is a reward video viewing machine. 👀Beginning its growth stage in November last year, the Israeli publisher's life simulator has so far achieved over $1.3MM in IAP revenue and […]

RISING IN THE CHARTS ”GAME OF THRONES: LEGENDS RPG” BY ZYNGA In recent days, the market has noticed a newcomer at the top of the charts.It’s Zynga’s new release, “Game of Thrones: Legends RPG”. ⚔️This is not the first game in which the American gaming company has used the GoT franchise.In 2019, they launched “Game of Thrones Slots Casino”. 🎰The game has amassed US$222MM in IAP revenue with 8.6MM downloads to date.In this new title, Zynga has mixed GoT with a Puzzle RPG: Match-3 gameplay - a sub-genre similar to its biggest hit, “Empire & Puzzles” (US$1.6Bi).It looks like Zynga is taking a big bet on the game. 💎On the day of the game's release, the company published a trailer starring Kit Harington, one of the main stars of GoT.👇Watch the video trailer below. 👇But it seems that the game […]

TRACKING RELEASES & TRANSFERS# 1 HALF OF JULY, 2024 Hi people! 🤙Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫In the first half of July, we had some exciting innovative games. 💡I highlight 4️⃣ titles of them.✅ “Animal Adventures” by VoodooWith this new title, the big French publisher 🇫🇷 joins the club of “red button” games."Animal" is the "Coin Master" with rabbit. 🐷 ⇒🐰And a board progression system similar to "Monopoly Go", but in a linear layout.The game's polish, both in the game art and the game design, reveals that Voodoo is taking its release seriously. 💎Developed by OHM Games, "Animal Adventures" was transferred to Voodoo's account on July 3rd. 🗓️✅ “Conquer Countries” by Supersonic from UnityThe Israeli publisher 🇮🇱 is taking another step towards Hybridcasual with a game released at just timing (🟦 ⚔️ 🟥)."Conquer" […]