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Carlos Pereira

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HYBRIDCASUAL’S TIMELINE

HYBRIDCASUAL’S TIMELINE 2021/2022First hit Hybridcasual games released by leading Hypercasual publishers, such as “Squad Alpha” & “My Little Universe” (Estoty Riga LLC/SayGames) and “Mob Control” (Voodoo).2023“Hypercasual is dead” (PocketGamer.biz) - Hybrid blows up in the gaming media press. Big Hypercasual publishers run specific launch programs for Hybrids. Hypercasual structured studios are moving towards the Hybrid. Puzzle is hot. Rising new hit titles.2024Good development practices, with consolidated processes (from weeks to months), long-term retention as a KPI, and game design features, such as depth layers, collectibles (e.g. city builder), etc. Hybrid moves into other game genres (e.g. Shooters, Runners, and Simulators). New Hybrid studios.2025LiveOps leaps in quality.Big Hits (+$10MM IAP / month).Take a look at the images below and compare the LiveOps schedule for “Royal Match” and “Block Jam 3D”. I don't believe that the Voodoo puzzle aims to achieve the […]

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‘Pick Me Up’ By SuperSonic

HYBRIDCASUAL STUDIES“PICK ME UP” BY SUPERSONIC & HIBOX Hello, Mobile Gaming Fanatics! 🤪Last month, I posted about Supersonic from Unity's competition for new Hybridcasual titles (link in the comments). 💪Among the sub-genres being focused on in the competition is Idle Resource Management (IRM).To support your search for a new IRM 🤩, I bring you a study of the new game that is starting to be successful, “Pick Me Up”.Developed by Hibox and published by Supersonic, “Pick Me Up” is an excellent case of how to build an IRM game from an everyday theme.The theme of “Pick Me Up” is the car-sharing business (a.k.a. Uber). 🚗📲Hibox's version is detailed and fine-tuned, giving the player the feeling of opening a new ride-sharing startup! 👏👇 Swipe through the slides below and see similarities between the game and the Uber app. 👇The game has […]

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Releases & Transfers in November

TRACKING RELEASES & TRANSFERS# 1 LIST OF NOVEMBER, 2024 Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫November's first list brings releases and transfers to big publisher accounts between Oct 22 and Nov 9.I've found 100 relevant titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Disassembly Master” by Supersonic from Unity.With this title, the big Israeli publisher 🇮🇱 steps into the profitable trend of screw & nuts puzzles. 🔩🧩“Disassembly” follows the mechanics of unscrewing pieces according to the sequence of toolboxes - similar to “Screw Jam” (US$32MM IAP revenue), but in a 3D object.Its main difference is that it features the popular design metagame. 🏠🪑🛏️At the end of each level, household objects are released to fill rooms, creating a clever connection between the game's mechanics and narrative.An innovative, simple proposal. 💡🧠I played it […]

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Hybridcasual Studies: Park Match by Supersonic

HYBRIDCASUAL STUDIES ”PARK MATCH” BY SUPERSONIC Hi, Mobile Gaming Family! 😍Today I bring you an excellent article on jam and sort puzzles (Link here). 🧩The awesome market experts Guy Agiv, Giacomo Maragliulo, and Uri Ron present five top tips for prototype development.With them in mind, in the screenshots below I give a short comparative analysis of the article with the recently launched Hybridcasual “Park Match”, published by Supersonic from Unity and developed by Lecten and Gemo Interactive. 🤝 So far, the game has performed well in its soft launch. 📈According to AppMagic, “Park” has seen a progressive increase in revenue, with strong penetration in the US market. 🇺🇸Take a look at it. 👇👇👇The Hybrid casual market is beginning to mature, especially in mechanics and features, generating the most IAP revenue. 📈💵💎 Gem of wisdom 🧙‍♂️ - developing a Hybridcasual today […]

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Games on the Rise #5

GAMES ON THE RISE # 5, WEEK, OCTOBER, 2024 The last week of October brought some interesting games on the rise! 📈 ✨Some of them have different mechanics and perform well.I've highlighted 4️⃣ titles.➡️ “Clue Master - Logic Puzzles” by Lion Studios.It's an outstanding logic puzzle game with a detective theme. 🕵️‍♀️Its UX is straightforward, similar to life simulators such as “BitLife” by Candywriter, LLC.Btw, the “Clue Master” developer is Regulus Studio, an Indonesian company led by Armandarius Darmadji, which has a successful simulator in its portfolio, “Family Tree! - Logic Puzzles” (US$1.2MM IAP revenue), also published by Lion.I loved “Clue Master”! 💞I played it for over an hour and a half non-stop! 🤪And it seems that I'm not the only one who thinks so…According to AppMagic, “Clue” has been growing in revenue and downloads recently, with a high market […]

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Trash Tycoon Idle Empire By Supersonic & Funcell

🔥 HYBRIDCASUAL IS ON FIRE! 🔥”TRASH TYCOON IDLE EMPIRE” BY SUPERSONIC & FUNCELL Hi, Mobile Gaming Family! 😍 The big publisher Supersonic from Unity has posted an insightful case study (link in the comments) on its recently released Hybridcasual game, “Trash Tycoon Idle Empire”. ♻️👷Idle Tycoon is one of the game genres closest to Hypercasual.Despite the depth of the narrative, its clicker mechanics are very accessible. 👆Not by chance, several Hypercasual publishers have released Tycoon titles. And now, in the Age of Hybridcasual, Tycoon has moved onto the development roadmap of the big publishers.“Trash Tycoon Idle Empire” is developed by Funcell Games .Funcell is a prominent studio with a portfolio of games with more than 300MM downloads. 🤯They developed big hits such as “Idle 9 Months” (46MM) and “Dog Life Simulator!” (34MM). 👏According to NextBigGames , life simulators are one […]

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TikTok Trend: Do Re Mi & Scream Chicken

TIKTOK NEW TREND DO RE MI & SCREAM CHICKEN The game development ecosystem has again been surprised by two games that have jumped the charts. 🚀💫 “Mini Games: Calm & Relax” by Unicorn Studio (Rocket Game Studio).💫 “Tik Tap Challenge” by XGame Studio.According to AppMagic, these games have achieved more than 35MM and 12MM downloads respectively in recent weeks. 📈The reason behind the success of these two games lies in... TikTok. 👀Days before they began their exponential growth, both included two filter game trends.👇 Swipe through the slides below and learn about the journey of these hits. 👇- X -Cost Center offers a BI platform that helps scale up mobile games across UA, Creatives, and Gameplay. 🏆Amanote, the rhythm games giant, uses Cost Center's platform for +90% of the CPI and CPA campaigns on its 4 flagships. 📈Call my friend […]

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Releases & Transfers: October 2024

TRACKING RELEASES & TRANSFERS# 1 LIST OF OCTOBER, 2024Hi Mobile Gaming Family! 💟Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫October's first list brings releases and transfers to big publisher accounts between September 22 and October 21.I've found 138 titles. 💪🔎I highlight 6️⃣ titles of them.✅ “Barbie Merge Mystery” by Rollic.One of the world's leading Hybridcasual publishers. 🏅It has taken the rights to one of the best-known children's IPs in the world. 👧To make a game in one of the most profitable puzzle genres in the world. 🧩💰That’s it. 😯The Turkish giant 🇹🇷 released the soft launch version of the game on October 21 🗓️ and only for the 🇬🇧.✅ “Dual Guns: Music Shooter Game” by Amanotes.The big Singapore publisher 🇸🇬 has launched a fun game that mixes the rhythm 🎶 and shooter 🔫 genres.If this […]

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Farm Jam by AppsYouLove

HYBRIDCASUAL IS ON FIRE 🔥”FARM JAM” BY APPSYOULOVEParking Jam Puzzle is having a great time! 🧩🚗Many innovations are being launched, some of which have been well-received by gamers of the genre. 👍That's the case with “Farm Jam: Animal Parking Game” by Appsyoulove.“Farm Jam” mixes the mechanics of Parking Jam with Matching Pair.Including a metagame like Royal Match, but with a farm theme. 👩‍🌾🌽🐄This blend brought freshness to the subgenre! 🤩The game's highly polished game art stands out. 👩‍🎨🧑‍🎨With funny moments, such as onomatopoeia sounds and the little pig's belly-up spin. 🐖🥰The game has been climbing in recent months. 📈According to AppMagic, “Farm Jam” has accumulated US$10MM in IAP revenue and 22MM downloads.Boosted by promising metrics such as stickiness of over 15% and session length of 18 min (“Royal Match” is 17 min).And high penetration in Tier 1 countries, 87%. 🇺🇸🇩🇪🇬🇧In […]

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Games on The Rise #5

GAMES ON THE RISE # 5, WEEK, SEPTEMBER, 2024 Hi, mobile game family! 💟Let's get to the next edition of our…💫 Games On The Rise💫I've highlighted 3️⃣ games.➡️ “Conquer Countries” by Supersonic from Unity.A few months ago, I published a post about this promising Hybridcasual.Today, the promise has come true. 😎According to AppMagic, “Conquer Countries” broke into the world's Top 1,000 most downloaded games on September 29th. 🔝Developed by Ridgge, "Conquer Countries" is an inventive mix between a Clicker/Life Simulator and a war strategy game. 🪖It is based on the game structure of Supersonic's other successful, “Family Life”.Having a good market share in Tier 1 countries, “Conquer” has been performing very well, with an excellent session length of 21 minutes. 👏➡️ “The Superhero League 2” by Lion Studios.With this title, the big American publisher 🇺🇸 is expanding its franchise of […]

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Satisroom: Perfectly Organize by FALCON Game Studio

🚀 RISING IN THE CHARTS 📈”SATISROOM” BY FALCON GAME STUDIO Last week we were surprised by a new leader in worldwide game downloads. 🥇💫 “Satisroom: Perfectly Organize” by FALCON GAME STUDIO 💫Released in July, “Satisroom” blew through millions of downloads in September.Do you want to know the secret of this skyrocketing growth? 🤔👇 Go through the slides below and find out. 👇All data from AppMagic. 💯

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Tracking Releases & Transfers in September 2024

  TRACKING RELEASES & TRANSFERS# 1 LIST OF SEPTEMBER, 2024 Hi Mobile Gaming Fanatics! 🤩📲Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫September's first list brings releases and transfers to big publisher accounts between Aug 16 and Sep 21.I've found 157 titles. 💪🔎I highlight 4️⃣ titles of them.✅ “Eternal Hero” by Supersonic from UnityA big Israeli publisher 🇮🇱 has released a stunning, high-quality action RPG. ✨“Eternal Hero” has two standout elements: game art and the deep gameplay.Its highly polished game art, with delightful details such as the excellent jump animation and the battles' SFX. ⚔️The game’s depth is also a highlight, with a character with dozens of features.Despite this depth, “Eternal” retains the easy gameplay of Hypercasual, with mechanics similar to Idle Arcade, combats that don't kill the player quickly, short dialogs, and an arrow tutorial […]

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