Carlos Pereira

NEW HYBRID IS COMING? ”KINGDOM LIFE” BY SUPERSONIC & MOOD GAMES Supersonic from Unity 🇮🇱 has released yet another promising casual hybrid title.Developed by Turkish game studio Mood Games 🇹🇷, “Kingdom Life” is a life simulator that cleverly mixes two other successful life simulators from Supersonic, “Family Life” (31MM down.) and “Conquer Countries” (16MM down.).From “Family Life”, “Kingdom Life ” takes the gameplay based on the growth of a family from its family tree. 👨‍👩‍👧‍👧After acquiring 15k coins, “Kingdom Life” unlocks the map mode, which the player can use to conquer territories, similar to “Conquer Countries”. 🗺️The tie-in between the two gameplays is well done through the game's medieval-themed narrative, inserting the player into a story typical of a royal court series. 👑I enjoyed it! 🤩

TOP 10 HYBRID CASUAL# 4 WEEK, APRIL, 2025 This post is special to me. 🥰I've been following the hyper casual market closely for over five years.One of my first editorial lines on LinkedIn was the list of the top 10 hyper casual games by downloads. 🔝🔟However, the industry has changed a lot since then. 🤯Today, we live in the Age of the Hybrid Casual.The ecosystem of big publishers and hundreds of small and medium-sized developers has changed.The new titles have more depth, pursuing IAP revenue. 💰This was unthinkable in the Golden Age of Hyper Casual.For comparison, one of the biggest hyper casual hits, Voodoo's “Helix Jump”, made just $2.8MM in IAP revenue from over 520MM cumulative downloads.That's why I'm returning to my top 10 list, but with hybrid casual titles and organized by revenue.I believe the hybrid casual industry is […]

NEW GAMES ON THE RISE # 3 WEEK, APRIL, 2025 Hi, mobile gaming fanatics! 🤩 📲I am returning this week with our helpful list of “New Games on the rise”.Here I bring you titles debuting at the top of the charts. 📈👇 Below are my highlights from last week. 👇➡️ Following the launch of “Candy Crush Solitaire” (CCS) by King, another big game company has started growing a Solitaire Tripeaks title with IP ♠️♦️ . “Disney Solitaire” (DS) by SuperPlay brings game art and gameplay close to CCS, but with a powerful non-endemic IP. And the performance has been fantastic! ✨ Within a few weeks of scaling, DS reached a peak of $180k in IAP revenue per day. 🤑 For comparison's sake, the genre leader, Playtika's “Solitaire Grand Harvest”, took months to achieve this performance.On April 19, it appeared in […]

NEW GAMES ON THE RISE - # 1 WEEK, APRIL, 2025 Here I bring you titles debuting at the top of the charts. 📈👇 These are this week's highlights. 👇 ➡️ The giant publisher ABI Game Studio has published yet another promising title. “Cookingdom” is a cooking simulator with a dash of logic puzzles. 👩‍🍳🧠 The player must figure out the correct sequence of tasks in the recipe. The main monetization is via video rewards. One offered after a hint with the sequence of the recipe and another extending the timer. ⏰ Released on March 6th, “Cookingdom” reached almost 4MM downloads in just 15 days. 🚀On April 5, it appeared in the 🔝 50 downloads in mobile games for the first time. 🏅➡️ Released on March 24, “NBA 2K” by Tencent reveals the power of the Chinese mobile games market. […]

NEW GAMES ON THE RISE Returning this week with our helpful list of “Games on the rise”.Here I bring you titles debuting at the top of the charts. 👇 These are this week's highlights. 👇➡️ 4x strategy games are still hot! 🔥 The giant gaming company Century Games, whose portfolio includes the big 4X strategy hit “Whiteout Survival”, launched another 4x strategy in February, “Kingshot”. Set in the medieval period, “Kingshot” has a similar gameplay to “WS”, but with a few differences, such as highly polished character animations and a hero roster. The game has been performing well, with growth in both the number of downloads and IAP revenue. On March 8, it appeared in the 🔝 500 for mobile game revenue for the first time. 🏅On March 9, it appeared in the 🔝 1,000 downloads in mobile games for […]

HYBRID CASUAL STUDIES HYPER X HYBRID GAME ECONOMICS Hi, Mobile Gaming Fanatics! 😜🧩In today's Hybrid Casual Studies, I bring you a short comparative analysis of the game economy of a hyper and a hybrid.To shed some light on the comparison, I'll show you screenshots of 3️⃣ great Supersonic from Unity titles.Developed by Fun Velikan, “Emoji Puzzle” 🙂 is a very simple and addictive Hyper Casual connection puzzle; a big hit with more than 225MM downloads.Developed by Gemo Interactive and Lecten, “Park Match!” 🚗 is a typical Hybrid Park Jam Puzzle, with a game economy finely tuned to the LiveOps system.Developed by EO Games, “Screw Master 3D” 🔩 is a screw puzzle with excellent side loops as a metagame.For this analysis, I used the article “How to strike a balance between core and meta economies”, based on Guy Yogev’s insights, and […]

TRACKING RELEASES & TRANSFERS# 5 WEEK, JANUARY, 2025 Hi Mobile Gaming Friends! 😍Today I bring you another edition of our…💫 Tracking Releases & Transfers 💫This one brings releases and transfers to big publisher accounts from the 27th of January to the 2nd of February.I've found 17 titles. 💪🔎I highlight 3️⃣ of them.✅ “Gear Fight!” by Voodoo & Eternal StudioThe big French publisher 🇫🇷 has launched another innovative title.“Gear Fight!” is a split-screen Roguelike (similar to another Voodoo hit, 'Cup Heroes' $10MM IAP revenue) with Idle mechanics using gear pieces (“Gear Clicker” 10MM downl.). ⚙️With a prehistoric theme, the game has a tasty dash of humor.Developed by Eternal Studio, "Gear Fight!" was transferred to Voodoo's account on January 31st. 🗓️✅ “Gang Up” by RollicThe big Turkish publisher 🇹🇷 keeps pushing ahead with the development of Hybridcasual Runners.“Gang Up” is a Shooter […]

NEW GAMES ON THE RISE# 5, WEEK, JANUARY, 2025 Hello, mobile gaming lovers! 💓📲I am returning this week with our useful list of “Games on the rise”.Here I bring you titles debuting at the top of the charts. 📈👇 These are this week's highlights. 👇➡️ The big publisher Rollic keeps leading the Hybridcasual race. 🏃🏃‍♀️💨 Developed by Gybe Games, the puzzle “Color Block Jam” has been performing very well. Another highlight from the Turkish giant 🇹🇷 is “Timeline Up”. Developed by Mojo Games, “Timeline Up” is one of the Runners released by Hypercasual publishers with the highest IAP revenue in History. 😲 On February 2, it appeared in the 🔝 200 for mobile game revenue for the first time. 🏅 A formidable feat! 👏 As I've said in other posts, the market will explode when publishers consolidate good practices for […]

HYBRIDCASUAL’S TIMELINE 2021/2022First hit Hybridcasual games released by leading Hypercasual publishers, such as “Squad Alpha” & “My Little Universe” (Estoty Riga LLC/SayGames) and “Mob Control” (Voodoo).2023“Hypercasual is dead” (PocketGamer.biz) - Hybrid blows up in the gaming media press. Big Hypercasual publishers run specific launch programs for Hybrids. Hypercasual structured studios are moving towards the Hybrid. Puzzle is hot. Rising new hit titles.2024Good development practices, with consolidated processes (from weeks to months), long-term retention as a KPI, and game design features, such as depth layers, collectibles (e.g. city builder), etc. Hybrid moves into other game genres (e.g. Shooters, Runners, and Simulators). New Hybrid studios.2025LiveOps leaps in quality.Big Hits (+$10MM IAP / month).Take a look at the images below and compare the LiveOps schedule for “Royal Match” and “Block Jam 3D”. I don't believe that the Voodoo puzzle aims to achieve the […]