Skip-its, also known as skips, skip-its, and tickets offer the player an option to earn an in-game reward from a...
PositionHead of Ad Monetization at GameBiz Consulting
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“High-quality, premium-feel, free-to-play mobile games have no business adding ads to monetize their players. Ads make the game look cheap,...
Supercell launched Brawl Stars globally in December 2018. Now, finally, more than five and a half years later, a new...
As I wrote in my previous articles (here and here), in May 2023. Google announced that they will stop showing...
eCPM is the most useless metric in ad monetization. Yet, it attracts the most attention among Ad Monetization Managers and...
Recently, there has been a lot of chatter in the industry about app open ads. I also couldn’t help but...
Recently, there has been a lot of chatter in the industry about app open ads. I also couldn’t help but...