LiveOps Full Breakdown

LiveOps Full Breakdown Here's a list of the most popular LiveOps events:𝟭. 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗘𝘃𝗲𝗻𝘁𝘀 📅 • Collection / Album • Single Season Pass • Double Season Pass 𝟮. 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 🏆 • Weekly Contest • Leaderboard • Solo Tournament • Race Tournament • Team Race / Regatta • Team Tournament • PvP / Duel Tournament 𝟯. 𝗧𝗶𝗺𝗲-𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗕𝗼𝗻𝘂𝘀𝗲𝘀 ⏳ • Unlimited Lives • Daily Bonus • Double Rewards • Cost Reduction • Faster Production • Better Drop Rates • Special Mechanic • Stat Improvement 𝟰. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 🤝 • Clans / Teams • Friends • Leagues • Partners (Co-Op) • Heist / Raid 𝟱. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸𝘀 ⭐ • Level Completion Streaks • Multiplier Streaks • Group Challenge Streaks • Tournament Point Streaks • Time-Limited Streaks 𝟲. 𝗧𝗮𝘀𝗸𝘀-𝗕𝗮𝘀𝗲𝗱 𝗥𝗲𝘄𝗮𝗿𝗱𝘀 🥇 • Milestone Tasks • Team Chest • Daily Quests • Time-Sensitive Challenge […]

Anton Slashcev December 24

Journal

My Top 10 Predictions for Mobile Gaming in 2025

My Top 10 Predictions for Mobile Gaming in 2025: 1. 🚨 Stagnation ahead • Expect slow growth in revenue and a slight drop in downloads. Rising costs for user acquisition and marketing are making things tough.2. 💳 Alternative stores take the stage • Developers are moving to platforms like Amazon, Appstore or Galaxy Store and embracing web payments to avoid heavy app store fees.3. 🤝 IP collaborations will thrive • Big games are teaming up with famous brands for live-ops events. It’s a marketing and engagement win-win.4. 🧩 Puzzle games rise to the top• Puzzle games will dominate revenue growth, while action, arcade, and simulation games lead in downloads.5. ⚡ Hybrid casual is the new trendsetter • Games with simple yet engaging mechanics are blending monetization models and extending live-ops.6. 📈 M&A heats up• Major players will expand portfolios through […]

Anton Slashcev December 23

Journal

Mobile Games Downloads Heatmap 2024

Mobile Games Downloads Heatmap 2024 Here’s the breakdown by genre, with all the numbers:1. Hypercasual Games (https://lnkd.in/epJ6KA2Y) • Total Downloads: 12.9B (-9.9%) • Puzzle: 3.0B (-11.1%) • Arcade: 2.7B (-12.2%) • Runner: 1.5B (-14.5%) • Idle Arcade: 1.0B (21.9%) • Shooter: 542.8M (7.1%) • Simulation: 1.1B (-9.7%) • Clicker/Idle: 197.2M (-15.3%) • Other genres like Rhythm (-22.5%) and Satisfaction (-12.5%)2. Casual Games (https://lnkd.in/e6MViVcK) • Total Downloads: 28.3B (-1.3%) • Match-3: 885.3M (-19.9%) • Merge: 608.6M (20.5%) • Kids: 4.6B (0.8%) • Simulation: 4.3B (3.6%) • Bubble Shooter: 398.0M (-16.7%) • Hidden Objects: 235.4M (9.7%)3. Midcore Games (https://lnkd.in/eJ7_A4Ed) • Total Downloads: 12.4B (+0.4%) • Shooter: 2.4B (-3.2%) • Racing: 1.0B (10.0%) • Action/Brawl: 427.7M (34.9%) • Real-Time Strategy (RTS): 408.5M (14.6%) • Action RPG: 263.9M (20.5%) • Idle RPG: 234.5M (17.1%) • Card Battler: 97.1M (15.6%)Key Takeaways: • Hypercasual continues to […]

Anton Slashcev December 18

Journal

Push Notifications Guide

Push Notifications Guide Based on the Playliner research, here’s how to master push notifications:1. Time-Based Notifications • Game reminders after 24 hours of inactivity • Daily bonuses for rewards • Limited-time offer alerts • Event notifications (start, mid-event, and end reminders) • Booster expiration warnings2. Action-Based Notifications • Achievement unlocked: Celebrate player milestones • Friend/enemy activity: Updates on gifts, requests, or teams • Resource collection ready: Alert when resources are available • Progress milestones: Highlight new levels or achievements3. Best times to send notifications: • Morning (7:00–9:00): Game reminders, team updates • Midday (9:00–12:00): Resource updates, rewards • Evening (18:00–20:00): Event pushes, offer reminders4. Tips to keep players engaged: • Be concise: Short, action-focused messages • Incentivize: Highlight rewards and progress • Personalize: Use player names and in-game activity • Time it right: Avoid sending too many or off-peak hours5. […]

Anton Slashcev December 17

Journal

Game Development looks simple on the surface.

Game development looks simple on the surface. But this is an "Iceberg" hiding many underwater obstacles. Above the water: • Come up with a good idea • Choose a game engine • Create a prototype • Cool logo and title • Post a launch tweet • Click ‘export game’Sounds straightforward, right?But the real work happens below the surface:• Gather a strong team • Fun gameplay • Balance progression and difficulty • Optimization and bug fixes • Retain players long-term • Build a community • Effective monetization strategy • Get funding • Run a successful marketing campaign • Meet deadlines • Bring the game to release • Keep the passion for gaming alive • Achieve profitabilityEach layer gets harder.Each challenge is critical.Game development isn’t just about creativity.It’s about perseverance, problem-solving, and commitment.Because what seems like "just a game"is really years of […]

Anton Slashcev December 16

Journal

Core vs. Meta in Mobile Games

Core vs. Meta in Mobile Games Based on the Playliner research here’s a breakdown of time distribution in different games:1. Candy Crush Saga • Core - 88.9%• Meta - 11.1%2. Zynga Poker • Core - 88.0%• Meta - 12.0%3. WSOP • Core - 86.0%• Meta - 14.0%4. Best Fiends • Core - 85.1%• Meta - 14.9%5. Bingo Blitz • Core - 83.9%• Meta - 16.1%6. Texas Poker: Pokerist • Core - 82.5%• Meta - 17.5%7. Toon Blast • Core - 81.9%• Meta - 18.1%8. Fishdom Solitaire • Core - 81.5%• Meta - 18.5%9. DoubleDown • Core - 79.5%• Meta - 20.5%10. June's Journey • Core - 78.1%• Meta - 21.9%11. House of Fun • Core - 77.6%• Meta - 22.4%12. Caesars Casino • Core - 74.7%• Meta - 25.3%13. Royal Match • Core - 74.1%• Meta - 25.9%14. Slotomania • […]

Anton Slashcev December 13

Journal

How to generate hit game ideas?

💡 How to generate hit game ideas? 💡 Here are 20 creative ways: 1. Combine Successful Games 🕹️ Mix key aspects from different games for a fresh experience.2. Mix Gameplay Elements 🌀 Blend elements from various games for a unique hybrid.3. Simplify for Broader Appeal 🌐 Take a mid-core game and simplify it for a casual audience.4. Improve Existing Concepts ⚙️ Polish and enhance popular, yet unpolished games.5. Adapt Across Platforms 🔄 Transfer successful games from one platform to another.6. Embrace Absurdity 🤪 Create memorable games by combining the unexpected.7. Iconic Moments 🎥 Transform famous scenes from media into gameplay.8. Inspired by Fake Ads 📺 Create games based on viral, fake game ads.9. Historical Themes 🏰 Incorporate rich cultural and historical elements.10. Evoke Emotions ❤️ Design each element to evoke specific emotions.11. Break the Fourth Wall 🧩 Engage players with […]

Anton Slashcev December 12

Journal

AVOID these mobile game genres in 2025

AVOID these mobile game genres in 2025 (here are better alternatives)𝟭. 𝗣𝘂𝘇𝘇𝗹𝗲-𝗥𝗣𝗚 (https://lnkd.in/eXaSg-Fg) • New Games Released in 2024: 39 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 0 • Success Rate (Revenue): 0% • Success Rate (Downloads): 0% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗜𝗱𝗹𝗲 𝗥𝗣𝗚 (https://lnkd.in/eSU2EBSG)𝟮. 𝗠𝗮𝘁𝗰𝗵-𝟯 (https://lnkd.in/eCK7KeAx) • New Games Released in 2024: 284 • Games Reached $1M IAP Revenue: 2 • Games Reached 1M Downloads: 7 • Success Rate (Revenue): 0.7% • Success Rate (Downloads): 2.5% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗧𝗶𝗹𝗲 (https://lnkd.in/eVdgx3fu)𝟯. 𝗖𝗮𝘀𝗶𝗻𝗼 𝗦𝗹𝗼𝘁𝘀 (https://lnkd.in/ebZmjNAm) • New Games Released in 2024: 1,143 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 11 • Success Rate (Revenue): 0% • Success Rate (Downloads): 1% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗔𝗿𝗰𝗮𝗱𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 (https://lnkd.in/emagsy63)𝟰. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (https://lnkd.in/etqA8wBD) • New Games Released in 2024: 344 • Games Reached $1M IAP Revenue: 11 […]

Anton Slashcev December 11

Journal

How Narrative Pipeline in Game Dev Works

As a Narrative Producer, I was responsible for a narrative of a dozen games. Here's how the narrative pipeline in game development works:1 🎮 Start with the Game Concept • Define the genre, platforms, target audience, and core mechanics. • Establish the unique selling points (USPs) and the game loop.2 📖 Develop the Synopsis • Create a brief overview of the story (1-2 pages). • Use a three-act structure to outline the main plot, characters, and story arc.3 💡 Write the Logline • Condense the story into 2-3 sentences. • Highlight the protagonist, goal, and conflict.4 🌍 Dive into Worldbuilding • Design the game’s setting. • Focus on elements that shape the story, characters, and gameplay.5 👤 Character Passports & Speech • Define character backstories, motivations, and traits. • Develop unique speech patterns and sample dialogue.6 🗺️ Build a Story […]

Anton Slashcev December 10

Journal

FTUE Guide For Casual Games

FTUE Guide For Casual Games Based on the Playliner research, here are key takeaways from studying FTUE of 30 top games:1. Gameplay:• Primary mechanics are introduced right away, ensuring clarity.• Early levels are easy, helping players build confidence.• 33% include bonus levels for added fun and rewards.2. Onboarding:• Tutorials usually span the first four levels, providing gradual instructions.• Core gameplay-focused games teach mechanics directly, while meta-progression games tie them into the story.3. Mechanics:• 1-4 new mechanics are added progressively to avoid overwhelming players.• Boosters appear later (level 7 and 9), showcasing advanced strategies.4. Progression:• Players experience a 99%+ win rate early on, reinforcing positive feedback.• Most games push players through 15-20 levels in the first 30 minutes.• Meta-progression games offer early milestones to highlight meaningful progress.5. Monetization:• Ads are avoided during the first session to keep players immersed.• Free rewards, […]

Anton Slashcev December 9

Journal

Had a chance to “dress up” your game for Christmas?

Have you had a chance to "dress up" your game for Christmas yet? Just compiled a collection of Christmas references from top games for you.

Anton Slashcev December 6

Journal

10 Rules every game designer must follow

10 rules every game designer must follow: 𝟭. 🎁 𝗡𝗲𝘃𝗲𝗿 𝘁𝗮𝗸𝗲 𝗮𝘄𝗮𝘆 𝗲𝗮𝗿𝗻𝗲𝗱 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 ↳ Players hate losing something they worked hard for. • It feels unfair if it’s taken without their input. • Let them give it up only by choice (e.g., selling or swapping). 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻: During the FTUE, you can give something cool & powerful to hook them and then take it away. Players are fine with this because they didn’t 𝗲𝗮𝗿𝗻 it. 𝟮. 🎯 𝗔𝗹𝘄𝗮𝘆𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 ↳ Players should always know what to do next. • The path can be hard, but the goal must be obvious. 𝟯. 🏆 𝗠𝗮𝗸𝗲 𝘃𝗶𝗰𝘁𝗼𝗿𝘆 𝗮𝗻𝗱 𝗱𝗲𝗳𝗲𝗮𝘁 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿 ↳ Avoid confusing win/lose conditions. • Players need to understand how they can succeed, and why they failed. • Visual cues like progress bars or danger symbols (e.g., red […]

Anton Slashcev December 4

Anton Slashcev

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