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Anton Slashcev

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AVOID these mobile game genres in 2025

AVOID these mobile game genres in 2025 (here are better alternatives)๐Ÿญ. ๐—ฃ๐˜‚๐˜‡๐˜‡๐—น๐—ฒ-๐—ฅ๐—ฃ๐—š (https://lnkd.in/eXaSg-Fg) โ€ข New Games Released in 2024: 39 โ€ข Games Reached $1M IAP Revenue: 0 โ€ข Games Reached 1M Downloads: 0 โ€ข Success Rate (Revenue): 0% โ€ข Success Rate (Downloads): 0% โ€ข ๐—”๐—น๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ: ๐—œ๐—ฑ๐—น๐—ฒ ๐—ฅ๐—ฃ๐—š (https://lnkd.in/eSU2EBSG)๐Ÿฎ. ๐— ๐—ฎ๐˜๐—ฐ๐—ต-๐Ÿฏ (https://lnkd.in/eCK7KeAx) โ€ข New Games Released in 2024: 284 โ€ข Games Reached $1M IAP Revenue: 2 โ€ข Games Reached 1M Downloads: 7 โ€ข Success Rate (Revenue): 0.7% โ€ข Success Rate (Downloads): 2.5% โ€ข ๐—”๐—น๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ: ๐— ๐—ฎ๐˜๐—ฐ๐—ต-๐Ÿฏ ๐—ง๐—ถ๐—น๐—ฒ (https://lnkd.in/eVdgx3fu)๐Ÿฏ. ๐—–๐—ฎ๐˜€๐—ถ๐—ป๐—ผ ๐—ฆ๐—น๐—ผ๐˜๐˜€ (https://lnkd.in/ebZmjNAm) โ€ข New Games Released in 2024: 1,143 โ€ข Games Reached $1M IAP Revenue: 0 โ€ข Games Reached 1M Downloads: 11 โ€ข Success Rate (Revenue): 0% โ€ข Success Rate (Downloads): 1% โ€ข ๐—”๐—น๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ: ๐—”๐—ฟ๐—ฐ๐—ฎ๐—ฑ๐—ฒ ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ (https://lnkd.in/emagsy63)๐Ÿฐ. ๐—ฅ๐—ฒ๐—ฎ๐—น-๐—ง๐—ถ๐—บ๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† (https://lnkd.in/etqA8wBD) โ€ข New Games Released in 2024: 344 โ€ข Games Reached $1M IAP Revenue: 11 […]

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How Narrative Pipeline in Game Dev Works

As a Narrative Producer, I was responsible for a narrative of a dozen games. Here's how the narrative pipeline in game development works:1 ๐ŸŽฎ Start with the Game Concept โ€ข Define the genre, platforms, target audience, and core mechanics. โ€ข Establish the unique selling points (USPs) and the game loop.2 ๐Ÿ“– Develop the Synopsis โ€ข Create a brief overview of the story (1-2 pages). โ€ข Use a three-act structure to outline the main plot, characters, and story arc.3 ๐Ÿ’ก Write the Logline โ€ข Condense the story into 2-3 sentences. โ€ข Highlight the protagonist, goal, and conflict.4 ๐ŸŒ Dive into Worldbuilding โ€ข Design the gameโ€™s setting. โ€ข Focus on elements that shape the story, characters, and gameplay.5 ๐Ÿ‘ค Character Passports & Speech โ€ข Define character backstories, motivations, and traits. โ€ข Develop unique speech patterns and sample dialogue.6 ๐Ÿ—บ๏ธ Build a Story […]

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FTUE Guide For Casual Games

FTUE Guide For Casual Games Based on the Playliner research, here are key takeaways from studying FTUE of 30 top games:1. Gameplay:โ€ข Primary mechanics are introduced right away, ensuring clarity.โ€ข Early levels are easy, helping players build confidence.โ€ข 33% include bonus levels for added fun and rewards.2. Onboarding:โ€ข Tutorials usually span the first four levels, providing gradual instructions.โ€ข Core gameplay-focused games teach mechanics directly, while meta-progression games tie them into the story.3. Mechanics:โ€ข 1-4 new mechanics are added progressively to avoid overwhelming players.โ€ข Boosters appear later (level 7 and 9), showcasing advanced strategies.4. Progression:โ€ข Players experience a 99%+ win rate early on, reinforcing positive feedback.โ€ข Most games push players through 15-20 levels in the first 30 minutes.โ€ข Meta-progression games offer early milestones to highlight meaningful progress.5. Monetization:โ€ข Ads are avoided during the first session to keep players immersed.โ€ข Free rewards, […]

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10 Rules every game designer must follow

10 rules every game designer must follow: ๐Ÿญ. ๐ŸŽ ๐—ก๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜๐—ฎ๐—ธ๐—ฒ ๐—ฎ๐˜„๐—ฎ๐˜† ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€ โ†ณ Players hate losing something they worked hard for. โ€ข It feels unfair if itโ€™s taken without their input. โ€ข Let them give it up only by choice (e.g., selling or swapping). ๐—˜๐˜…๐—ฐ๐—ฒ๐—ฝ๐˜๐—ถ๐—ผ๐—ป: During the FTUE, you can give something cool & powerful to hook them and then take it away. Players are fine with this because they didnโ€™t ๐—ฒ๐—ฎ๐—ฟ๐—ป it. ๐Ÿฎ. ๐ŸŽฏ ๐—”๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ผ๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ โ†ณ Players should always know what to do next. โ€ข The path can be hard, but the goal must be obvious. ๐Ÿฏ. ๐Ÿ† ๐— ๐—ฎ๐—ธ๐—ฒ ๐˜ƒ๐—ถ๐—ฐ๐˜๐—ผ๐—ฟ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ฒ๐—ณ๐—ฒ๐—ฎ๐˜ ๐—ฐ๐—ฟ๐˜†๐˜€๐˜๐—ฎ๐—น ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ โ†ณ Avoid confusing win/lose conditions. โ€ข Players need to understand how they can succeed, and why they failed. โ€ข Visual cues like progress bars or danger symbols (e.g., red […]

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Daily Bonus Do & Don’ts

Daily Bonus Do's and Don'ts Based on the Playliner research, hereโ€™s a quick breakdown of what works and what doesnโ€™t in daily bonus design:--- What doesnโ€™t work: --- โ€ข Confusing progress bars โ€ข Lack of clarity on the next reward โ€ข Poor visualization of player progress โ€ข Missing timers โ€ข Distracting visuals--- What works: --- โ€ข Clear headers that donโ€™t distract. โ€ข Progress bars for additional rewards as long-term motivation. โ€ข Well-visualized progress, with the next reward clearly indicated. โ€ข A big reward on key days (e.g., Day 7) to keep players coming back. โ€ข Precise countdown timers for the next reward.

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30 Best Game Assets in 2024

30 Best Game Assets in 2024 I teamed up with Mykola to list assets that will save you YEARS:1. DoTween PRO โ€ข Description: Animation tool for smooth animations. โ€ข Price: $14 โ€ข Average Rating: 4.8/5 โ€ข Link: https://lnkd.in/ep6GKbiY2. Dynamic Bone โ€ข Description: Physics-based bone simulation. โ€ข Price: $20 โ€ข Average Rating: 4.7/5 โ€ข Link: https://lnkd.in/enKjDp-43. Final IK โ€ข Description: Inverse kinematics for realistic character movement. โ€ข Price: $90 โ€ข Average Rating: 4.6/5 โ€ข Link: https://lnkd.in/eEXYDjCj4. Mixamo โ€ข Description: Online platform for rigging and animating characters. โ€ข Price: Free โ€ข Average Rating: 4.5/5 โ€ข Link: https://www.mixamo.com/5. Kinematic Character Controller โ€ข Description: Smooth character movement controller. โ€ข Price: Free โ€ข Average Rating: 4.8/5 โ€ข Link: https://lnkd.in/ev9aywbr6. Cinemachine โ€ข Description: Advanced camera management. โ€ข Price: Free โ€ข Average Rating: 4.6/5 โ€ข Link: https://lnkd.in/e53fnKvv7. RayFire โ€ข Description: Advanced destruction effects. โ€ข Price: $189 โ€ข […]

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Mobile Games LiveOps Cheat Sheet

Mobile Games LiveOps Cheat Sheet Here is a breakdown of factors impacting the LTV:โ€ข Metaโ€ข FTUEโ€ข ARPUโ€ข Balanceโ€ข Playtimeโ€ข Retentionโ€ข Conversionโ€ข Win Streaksโ€ข Daily Bonusโ€ข Battle Passโ€ข PvP Contestsโ€ข Social Featuresโ€ข Difficulty Curveโ€ข Late Game Contentโ€ข Holiday Featuresโ€ข Limited Time Offersโ€ข Technical Stabilityโ€ข Cohort Segmentationโ€ข Ads (Interstitial & Rewarded)What do you think is the most important factor?

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Retention is key for game success.

Retention is key for game success. Here are 22 proven tips to keep players coming back for more: 1. Keep the tutorial short and fun. Teach the basics without overwhelming. 2. Ensure the first-time user experience (FTUE) is smooth and clear so players start having fun quickly. 3. Start strong with a surprising and unique hook to grab attention. 4. Match gameplay with ads and expectations. Deliver what is promised. 5. Set clear goals to keep players focused and engaged. 6. Include fun rewards like win streaks, daily bonuses, and challenges. 7. Make sure the game runs smoothly with no bugs or crashes. 8. Balance difficulty. Keep it challenging but not frustrating. 9. Analyze where players drop off and fix those churn points. 10. Add progression systems to keep players motivated. 11. Introduce fresh mechanics as the game progresses. 12. […]

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How to analyze mobile trends in just a few minutes.

How to analyze mobile trends in just a few minutes. Here's a step-by-step guide using ChatGPT and AppMagic: 1. Go to AppMagic โ€ข Use this link for temporary premium access.2. Find โ€œTop Trendingโ€ โ€ข In the Apps section, choose โ€œTop Trending.โ€ 3. Set the Right Tags โ€ข Choose โ€œGainersโ€ โ€ข Select "Games" โ€ข Filter by "New Only" โ€ข Use Tier-1 West markets โ€ข Pick โ€œTop Freeโ€ or โ€œTop Grossingโ€ 4. Download the CSV โ€ข Click "Download CSV" and save the file to your device. 5. Go to ChatGPT โ€ข Log in at [https://chatgpt.com]. 6. Upload the CSV โ€ข Attach the downloaded file in the ChatGPT text box. 7. Use the Prompt โ€ข Grab the specific prompt here.8. Type โ€œContinueโ€ โ€ข The analysis takes time, so repeat "continue" until the results are complete. 9. Get the Insights โ€ข Discover patterns, trends, […]

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What makes a game truly engaging?

What makes a game truly engaging? Hereโ€™s a breakdown: ๐Ÿญ. ๐—ฆ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ-๐˜๐—ผ-๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ ๐—ณ๐˜‚๐—ป ๐ŸŽฏ The first thing players notice is the ๐™›๐™š๐™š๐™ก โ€ข Satisfying basic actions โ€ข Responsive, intuitive controls โ€ข A sense of playfulness โ€ข Think chopping wood, popping match-3 gems, or shooting. ๐Ÿฎ. ๐—ฆ๐—ต๐—ผ๐—ฟ๐˜-๐˜๐—ฒ๐—ฟ๐—บ ๐—ผ๐—ฏ๐—ท๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐Ÿ† Players want goals they can achieve quickly. โ€ข Clear win/lose conditions โ€ข Tasks that vary to keep things freshโ€ข Focus on one objective at a timeโ€ข Examples: complete a tutorial, pass a level, beat a boss. ๐Ÿฏ. ๐— ๐—ถ๐—ฑ-๐˜๐—ฒ๐—ฟ๐—บ ๐—ด๐—ผ๐—ฎ๐—น๐˜€ ๐Ÿ“ˆ This layer builds a sense of progression over time. โ€ข Goals that take a few sessions to achieve โ€ข Multiple objectives to choose from โ€ข Tangible rewards for success โ€ข Think leveling up, unlocking upgrades, or finishing quests. ๐Ÿฐ. ๐—Ÿ๐—ผ๐—ป๐—ด-๐˜๐—ฒ๐—ฟ๐—บ ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐ŸŒŸ This is where emotional engagement shines. โ€ข A reason to keep […]

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Time-limited bonuses are a game-changer for mobile.

Time-limited bonuses are a game-changer for mobile. Based on the Playliner research, here are the 8 most popular time-limited bonuses in top casual games: 1. โ™ฅ๏ธ Unlimited Lives โ€ข No penalties for losing. Perfect for nonstop play during the bonus period. 2. ๐ŸŽ Double Rewards โ€ข Twice the rewards or currency while the clock is ticking. 3. ๐Ÿ’ธ Cost Reduction โ€ข Player actions or upgrades cost less for a limited time. 4. โฑ๏ธ Faster Production โ€ข Buildings and goods finish faster, saving time and boosting progress. 5. ๐ŸŽฏ Better Drop Rates โ€ข Higher chances to score rare items during the event. 6. โœ–๏ธ Higher Multipliers โ€ข Multiply your resources or rewards for even bigger wins. 7. ๐ŸŽก Special Mechanics โ€ข Temporary access to unique gameplay features, like lucky wheels or team boosts. 8. ๐Ÿ“ˆ Stat Improvements โ€ข Boost specific player […]

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