Here’s a step-by-step breakdown of the process: I. Pre-Production: 1. Concept 💡• Identify feature goals• Specify aspects to improve or...
PositionExecutive Producer
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There’s no single right approach to a feature or a game. I learned this lesson early on at Playrix.Years ago,...
I have made deals with both investors and publishers. Here are the key differences between them based on my experience:...
Many game designers think the key to successful monetization is creating pain points for players. But this often leads to...
🛠️ Product 1. LTV (Lifetime Value): The total revenue a player is expected to generate over their entire time playing...
Here is the pipeline I created and used when I was a Narrative Producer: 0) Logline— High-concept premise— Two or...
To improve retention, it’s necessary to deconstruct the factors influencing it. Here’s a cheatsheet on how to keep players engaged...
Why? 1. Passion = KnowledgeEver met someone who lights up when discussing a topic?They can talk for hours, knowing every...
But why? Because they feel like boring homework instead of an adventure. Yet, players still need the necessary context to...
In a struggling market for performance marketing, mobile developers are increasingly exploring diverse promotional strategies for their games. 🔍 Let’s...
Product management during the live-ops stage is very much like maneuvering ships in the open ocean. 🌊 Here’s a breakdown...
A piece of advice for new dev teams: Don’t make new mobile games. Choose another platform for now (PC /...