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Anton Slashcev

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Game Development looks simple on the surface.

Game development looks simple on the surface. But this is an "Iceberg" hiding many underwater obstacles. Above the water: • Come up with a good idea • Choose a game engine • Create a prototype • Cool logo and title • Post a launch tweet • Click ‘export game’Sounds straightforward, right?But the real work happens below the surface:• Gather a strong team • Fun gameplay • Balance progression and difficulty • Optimization and bug fixes • Retain players long-term • Build a community • Effective monetization strategy • Get funding • Run a successful marketing campaign • Meet deadlines • Bring the game to release • Keep the passion for gaming alive • Achieve profitabilityEach layer gets harder.Each challenge is critical.Game development isn’t just about creativity.It’s about perseverance, problem-solving, and commitment.Because what seems like "just a game"is really years of […]

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Core vs. Meta in Mobile Games

Core vs. Meta in Mobile Games Based on the Playliner research here’s a breakdown of time distribution in different games:1. Candy Crush Saga • Core - 88.9%• Meta - 11.1%2. Zynga Poker • Core - 88.0%• Meta - 12.0%3. WSOP • Core - 86.0%• Meta - 14.0%4. Best Fiends • Core - 85.1%• Meta - 14.9%5. Bingo Blitz • Core - 83.9%• Meta - 16.1%6. Texas Poker: Pokerist • Core - 82.5%• Meta - 17.5%7. Toon Blast • Core - 81.9%• Meta - 18.1%8. Fishdom Solitaire • Core - 81.5%• Meta - 18.5%9. DoubleDown • Core - 79.5%• Meta - 20.5%10. June's Journey • Core - 78.1%• Meta - 21.9%11. House of Fun • Core - 77.6%• Meta - 22.4%12. Caesars Casino • Core - 74.7%• Meta - 25.3%13. Royal Match • Core - 74.1%• Meta - 25.9%14. Slotomania • […]

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How to generate hit game ideas?

💡 How to generate hit game ideas? 💡 Here are 20 creative ways: 1. Combine Successful Games 🕹️ Mix key aspects from different games for a fresh experience.2. Mix Gameplay Elements 🌀 Blend elements from various games for a unique hybrid.3. Simplify for Broader Appeal 🌐 Take a mid-core game and simplify it for a casual audience.4. Improve Existing Concepts ⚙️ Polish and enhance popular, yet unpolished games.5. Adapt Across Platforms 🔄 Transfer successful games from one platform to another.6. Embrace Absurdity 🤪 Create memorable games by combining the unexpected.7. Iconic Moments 🎥 Transform famous scenes from media into gameplay.8. Inspired by Fake Ads 📺 Create games based on viral, fake game ads.9. Historical Themes 🏰 Incorporate rich cultural and historical elements.10. Evoke Emotions ❤️ Design each element to evoke specific emotions.11. Break the Fourth Wall 🧩 Engage players with […]

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AVOID these mobile game genres in 2025

AVOID these mobile game genres in 2025 (here are better alternatives)𝟭. 𝗣𝘂𝘇𝘇𝗹𝗲-𝗥𝗣𝗚 (https://lnkd.in/eXaSg-Fg) • New Games Released in 2024: 39 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 0 • Success Rate (Revenue): 0% • Success Rate (Downloads): 0% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗜𝗱𝗹𝗲 𝗥𝗣𝗚 (https://lnkd.in/eSU2EBSG)𝟮. 𝗠𝗮𝘁𝗰𝗵-𝟯 (https://lnkd.in/eCK7KeAx) • New Games Released in 2024: 284 • Games Reached $1M IAP Revenue: 2 • Games Reached 1M Downloads: 7 • Success Rate (Revenue): 0.7% • Success Rate (Downloads): 2.5% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗠𝗮𝘁𝗰𝗵-𝟯 𝗧𝗶𝗹𝗲 (https://lnkd.in/eVdgx3fu)𝟯. 𝗖𝗮𝘀𝗶𝗻𝗼 𝗦𝗹𝗼𝘁𝘀 (https://lnkd.in/ebZmjNAm) • New Games Released in 2024: 1,143 • Games Reached $1M IAP Revenue: 0 • Games Reached 1M Downloads: 11 • Success Rate (Revenue): 0% • Success Rate (Downloads): 1% • 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: 𝗔𝗿𝗰𝗮𝗱𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 (https://lnkd.in/emagsy63)𝟰. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (https://lnkd.in/etqA8wBD) • New Games Released in 2024: 344 • Games Reached $1M IAP Revenue: 11 […]

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How Narrative Pipeline in Game Dev Works

As a Narrative Producer, I was responsible for a narrative of a dozen games. Here's how the narrative pipeline in game development works:1 🎮 Start with the Game Concept • Define the genre, platforms, target audience, and core mechanics. • Establish the unique selling points (USPs) and the game loop.2 📖 Develop the Synopsis • Create a brief overview of the story (1-2 pages). • Use a three-act structure to outline the main plot, characters, and story arc.3 💡 Write the Logline • Condense the story into 2-3 sentences. • Highlight the protagonist, goal, and conflict.4 🌍 Dive into Worldbuilding • Design the game’s setting. • Focus on elements that shape the story, characters, and gameplay.5 👤 Character Passports & Speech • Define character backstories, motivations, and traits. • Develop unique speech patterns and sample dialogue.6 🗺️ Build a Story […]

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FTUE Guide For Casual Games

FTUE Guide For Casual Games Based on the Playliner research, here are key takeaways from studying FTUE of 30 top games:1. Gameplay:• Primary mechanics are introduced right away, ensuring clarity.• Early levels are easy, helping players build confidence.• 33% include bonus levels for added fun and rewards.2. Onboarding:• Tutorials usually span the first four levels, providing gradual instructions.• Core gameplay-focused games teach mechanics directly, while meta-progression games tie them into the story.3. Mechanics:• 1-4 new mechanics are added progressively to avoid overwhelming players.• Boosters appear later (level 7 and 9), showcasing advanced strategies.4. Progression:• Players experience a 99%+ win rate early on, reinforcing positive feedback.• Most games push players through 15-20 levels in the first 30 minutes.• Meta-progression games offer early milestones to highlight meaningful progress.5. Monetization:• Ads are avoided during the first session to keep players immersed.• Free rewards, […]

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10 Rules every game designer must follow

10 rules every game designer must follow: 𝟭. 🎁 𝗡𝗲𝘃𝗲𝗿 𝘁𝗮𝗸𝗲 𝗮𝘄𝗮𝘆 𝗲𝗮𝗿𝗻𝗲𝗱 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 ↳ Players hate losing something they worked hard for. • It feels unfair if it’s taken without their input. • Let them give it up only by choice (e.g., selling or swapping). 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻: During the FTUE, you can give something cool & powerful to hook them and then take it away. Players are fine with this because they didn’t 𝗲𝗮𝗿𝗻 it. 𝟮. 🎯 𝗔𝗹𝘄𝗮𝘆𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 ↳ Players should always know what to do next. • The path can be hard, but the goal must be obvious. 𝟯. 🏆 𝗠𝗮𝗸𝗲 𝘃𝗶𝗰𝘁𝗼𝗿𝘆 𝗮𝗻𝗱 𝗱𝗲𝗳𝗲𝗮𝘁 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿 ↳ Avoid confusing win/lose conditions. • Players need to understand how they can succeed, and why they failed. • Visual cues like progress bars or danger symbols (e.g., red […]

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Daily Bonus Do & Don’ts

Daily Bonus Do's and Don'ts Based on the Playliner research, here’s a quick breakdown of what works and what doesn’t in daily bonus design:--- What doesn’t work: --- • Confusing progress bars • Lack of clarity on the next reward • Poor visualization of player progress • Missing timers • Distracting visuals--- What works: --- • Clear headers that don’t distract. • Progress bars for additional rewards as long-term motivation. • Well-visualized progress, with the next reward clearly indicated. • A big reward on key days (e.g., Day 7) to keep players coming back. • Precise countdown timers for the next reward.

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30 Best Game Assets in 2024

30 Best Game Assets in 2024 I teamed up with Mykola to list assets that will save you YEARS:1. DoTween PRO • Description: Animation tool for smooth animations. • Price: $14 • Average Rating: 4.8/5 • Link: https://lnkd.in/ep6GKbiY2. Dynamic Bone • Description: Physics-based bone simulation. • Price: $20 • Average Rating: 4.7/5 • Link: https://lnkd.in/enKjDp-43. Final IK • Description: Inverse kinematics for realistic character movement. • Price: $90 • Average Rating: 4.6/5 • Link: https://lnkd.in/eEXYDjCj4. Mixamo • Description: Online platform for rigging and animating characters. • Price: Free • Average Rating: 4.5/5 • Link: https://www.mixamo.com/5. Kinematic Character Controller • Description: Smooth character movement controller. • Price: Free • Average Rating: 4.8/5 • Link: https://lnkd.in/ev9aywbr6. Cinemachine • Description: Advanced camera management. • Price: Free • Average Rating: 4.6/5 • Link: https://lnkd.in/e53fnKvv7. RayFire • Description: Advanced destruction effects. • Price: $189 • […]

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Mobile Games LiveOps Cheat Sheet

Mobile Games LiveOps Cheat Sheet Here is a breakdown of factors impacting the LTV:• Meta• FTUE• ARPU• Balance• Playtime• Retention• Conversion• Win Streaks• Daily Bonus• Battle Pass• PvP Contests• Social Features• Difficulty Curve• Late Game Content• Holiday Features• Limited Time Offers• Technical Stability• Cohort Segmentation• Ads (Interstitial & Rewarded)What do you think is the most important factor?

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Retention is key for game success.

Retention is key for game success. Here are 22 proven tips to keep players coming back for more: 1. Keep the tutorial short and fun. Teach the basics without overwhelming. 2. Ensure the first-time user experience (FTUE) is smooth and clear so players start having fun quickly. 3. Start strong with a surprising and unique hook to grab attention. 4. Match gameplay with ads and expectations. Deliver what is promised. 5. Set clear goals to keep players focused and engaged. 6. Include fun rewards like win streaks, daily bonuses, and challenges. 7. Make sure the game runs smoothly with no bugs or crashes. 8. Balance difficulty. Keep it challenging but not frustrating. 9. Analyze where players drop off and fix those churn points. 10. Add progression systems to keep players motivated. 11. Introduce fresh mechanics as the game progresses. 12. […]

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