Monthly downloads and revenue for the top 10 genres are still lower than 3 years ago. Revenue is down by 13%. โณ Top genres like RPGs and Shooters saw big dropsโณ Puzzle and Action/Brawl games are on the riseDownloads have dipped by 4%.โณ Arcade games took a hitโณ Genres like Casino and Sports are gaining momentumKey takeaways:โข RPGs: -23% revenueโข Puzzle: +17% revenueโข Arcade: -19% downloadsโข Casino: +23% downloads
Here is a breakdown of the three main types of retention: 1. Classic RetentionTracks how many users return on specific days after their first play.โข Formula: (Users on Day X / Users on Day 0) * 100%โข Example: Day 7 Retention = 30%, meaning 30 out of 100 users return exactly on the 7th day.โข Use Case: Identifying when users drop off to improve retention strategies.2. 24-Hour RetentionFlexible for analyzing user interest after events or milestones within any 24 hours.โข Formula: (Users in last 24 hours / Users in previous 24 hours) * 100%โข Example: 24-Hour Retention = 40%, meaning 40 out of 100 users active within the last 24 hours return.โข Use Case: Assessing engagement post-event or update.3. Rolling RetentionMeasures users who return on or after a specific day, reflecting long-term engagement.โข Formula: (Users active on & after Day […]
A recent major update resulted in a 125% increase in daily revenue. Here is a breakdown of the update: Key Updates & Features1. Bullets and Burgers (Seasonal Event)โข Season Pass: Players can earn rewards through milestones using Gems.โข Monetization: The Premium Pass is the main monetization strategy.โข Gameplay Mechanics: Players can now earn final rewards repeatedly by using Gems, enhancing engagement and session frequency.โข Additional Content: New reskins include 'The Desolation of Chickens,' 'Moonlight Matchup,' and 'Beach Party.'2. Get a Spell!โข Unlock Abilities: Players must use active abilities in core gameplay to unlock new ones.โข Extended Event: Now running for 4 days to keep players engaged longer.โข Player Engagement: This update boosts session numbers and player retention, potentially increasing monetization.3. Sneak Peek! Lava World (New Map and Content)โข New Map: Introducing "Lava World" with a fresh gameplay loop that requires […]
โข A solid 11% YoY revenue growth (casual; tier-1 west), reaching $7.2B โbut not all genres fared equally.โณ ๐๐ฟ๐ผ๐๐๐ต ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐:Merge-2, Match-3, Match 3D, Sort Puzzle, and Casual Casino genres led the charge.โณ ๐ฆ๐๐ฎ๐ด๐ป๐ฎ๐๐ถ๐ผ๐ป & ๐๐ฒ๐ฐ๐น๐ถ๐ป๐ฒ:Many other genres like Idle Tycoon didnโt fare as well, highlighting the marketโs complexity.โณ ๐ ๐ฎ๐๐ฐ๐ต-๐ฏ ๐๐ถ๐๐ต ๐ ๐ฒ๐๐ฎ:Despite a 23% drop in downloads, revenue rose by 9% YoY, thanks largely to Royal Match.โณ ๐ ๐ฒ๐ฟ๐ด๐ฒ-๐ฎ ๐๐ถ๐๐ต ๐ ๐ฒ๐๐ฎ:Downloads grew by 20% YoY, but revenue skyrocketed by 107%, with Travel Town leading the charge.โณ ๐ ๐ฎ๐๐ฐ๐ต ๐ฏ๐:Revenue doubled, driven by new titles, even as the genreโs pioneer, Triple Match 3D, stagnated.โณ ๐๐ฑ๐น๐ฒ ๐ง๐๐ฐ๐ผ๐ผ๐ป:Revenue and downloads dropped by 19% and 20%, respectively, yet strong LiveOps strategies are keeping the genre alive.โณ ๐๐ฎ๐๐๐ฎ๐น ๐๐ฎ๐๐ถ๐ป๐ผ:Monopoly GO! took over from Coin Master, leading to a 146% revenue increase, even as downloads stayed flat.โณ ๐ฆ๐ผ๐ฟ๐ ๐ฃ๐๐๐๐น๐ฒ:The […]
Hereโs a breakdown of time distribution in different games:1. Manor Matters: Core - 51.5%, Meta - 48.5%2. Gardenscapes: Core - 56.0%, Meta - 44.0%3. Design Home: Core - 60.9%, Meta - 39.1%4. Seekers Notes: Core - 61.9%, Meta - 38.1%5. Solitaire Grand Harvest: Core - 68.6%, Meta - 31.4%6. Slotomania: Core - 74.0%, Meta - 26.0%7. Royal Match: Core - 74.1%, Meta - 25.9%8. Caesars Casino: Core - 74.7%, Meta - 25.3%9. House of Fun: Core - 77.6%, Meta - 22.4%10. June's Journey: Core - 78.1%, Meta - 21.9%11. DoubleDown: Core - 79.5%, Meta - 20.5%12. Fishdom Solitaire: Core - 81.5%, Meta - 18.5%13. Toon Blast: Core - 81.9%, Meta - 18.1%14. Texas Poker: Pokerist: Core - 82.5%, Meta - 17.5%15. Bingo Blitz: Core - 83.9%, Meta - 16.1%16. Best Fiends: Core - 85.1%, Meta - 14.9%17. WSOP: Core - […]
In just three years, the top-10 match-3 games have seen a dramatic shift. August 2021:โข Candy Crush Saga led the pack with $77.7M in revenueโข Homescapes and Gardenscapes held strong, both exceeding $40Mโข Fishdom and Candy Crush Soda Saga rounded out the top 5Fast forward to July 2024:โข Royal Match skyrocketed with an incredible 394% increaseโข Candy Crush Saga remains strong, growing by 12% to $86.8M.โข Match Masters experienced 48% growthHowever, several popular titles have declined:โข Homescapes dropped 48%.โข Candy Crush Soda Saga fell 27%.โข Project Makeover plummeted by 55%.โข LINE PokoPoko saw a 44% decrease.What's happening?โณ Match-3 games with simplified meta (Royal Match, Match Masters) are overtaking those with deeper meta (Homescapes, Project Makeover).โณ These faster-paced games are growing revenue and taking audiences from slower, more complex titles.Why?โณ In the "post-TikTok" era, speed and high dynamics are key.โณ Games […]
Hereโs the monthly revenue distribution of some industry giants. Tencent NetEase Playrix Scopely King Supercell
Brawl Stars' monthly revenue increased by 500%. From $9M to $57M. How did they achieve this in one year? Here are the key updates that made a massive impact:1. Goal Setting and Engagement Mechanics โข Double Starr Dropsโข Brawl Togetherโข Trophy League2. Awesome Battle Passes โข Packed with cool rewards and collabs3. Diversified Gameplay with new PVP and PVE events: โข Wipeout 5v5โข Trophy Escapeโข Knockout 5v5 Data Source: AppMagic
Here's the breakdown of social presence in popular games: โข Zynga Poker (with Core): 85%โข Monopoly Go: 70%โข Board Kings: 70%โข Coin Master: 67%โข Dice Dreams: 27%โข Animals & Coins: 18%โข Solitaire Tripeaks: 10%โข June's Journey: 9%โข Candy Crush Saga: 7%โข Royal Match: 5%โข Zynga Poker (without Core): 5%โข Fishdom: 4%โข Best Fiends: 0%โข Solitaire Grand Harvest: 0%Statistics are based on 10-hour playtests for each game, during which all moments where the player sees avatars or names of other players on the screen were counted.Data Source: Playliner
Here are 20 harsh truths you need to embrace: ๐ญ. ๐ฃ๐ฎ๐๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ด๐ฎ๐บ๐ฒ๐ ๐ถ๐ ๐บ๐ฎ๐ป๐ฑ๐ฎ๐๐ผ๐ฟ๐โณ You must be a gamer to understand gamers.๐ฎ. ๐ข๐๐ป ๐๐ผ๐๐ฟ ๐บ๐ถ๐๐๐ฎ๐ธ๐ฒ๐โณ Hiding errors creates secrecy and distrust within the team.๐ฏ. ๐ก๐ผ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐ถ๐ ๐ฎ๐ฏ๐๐ผ๐น๐๐๐ฒ๐น๐ ๐ฟ๐ถ๐ด๐ต๐โณ Every choice comes with uncertainties and trade-offs.๐ฐ. ๐ง๐ต๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐ป๐ผ ๐๐ฒ๐ฐ๐ฟ๐ฒ๐ ๐ถ๐ป๐ด๐ฟ๐ฒ๐ฑ๐ถ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ด๐ฎ๐บ๐ฒ'๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐โณ Chasing mythical insights can lead to failure.๐ฑ. ๐ฌ๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ ๐ถ๐๐ฒ๐ฟ๐ฎ๐๐ฒ ๐๐ผ ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐ด๐ฟ๐ฒ๐ฎ๐๐ป๐ฒ๐๐โณ No game is perfect from the start. Iteration is key.๐ฒ. ๐๐ฑ๐ฒ๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ฟ๐๐ต๐น๐ฒ๐๐ ๐๐ถ๐๐ต๐ผ๐๐ ๐ฒ๐ ๐ฒ๐ฐ๐๐๐ถ๐ผ๐ปโณ Cool ideas are common; cool execution is rare.๐ณ. ๐ฅ๐ฒ๐๐ฝ๐ฒ๐ฐ๐ ๐๐ผ๐๐ฟ ๐ฝ๐น๐ฎ๐๐ฒ๐ฟ๐โณ Treat them like valued guests, or theyโll leave.๐ด. ๐๐๐ป ๐ถ๐ ๐๐ถ๐ป๐ดโณ If the game isnโt fun, no features or monetization will save it.๐ต. ๐ฆ๐๐ฎ๐ฟ๐ ๐๐บ๐ฎ๐น๐น, ๐๐๐ฐ๐ฐ๐ฒ๐ฒ๐ฑ ๐ฏ๐ถ๐ดโณ If you canโt make a small game work, more resources wonโt help.๐ญ๐ฌ. ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐๐น๐๐ถ๐บ๐ฎ๐๐ฒ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ผ๐ณ […]
Is it time for Supercell to worry? ๐ In June, daily revenue fell from $1.2M to $600k, a 50% drop. โณ This was expected as the initial spike was due to organic downloads from pre-registrations.โณ A decline was anticipated once those settled and user acquisition shifted to paid traffic.๐ But in July, daily revenue dropped another 50%: from ยฑ$600k to <$300k.This isn't just normalization: User Acquisition canโt attract enough traffic at this price. The game probably is far from reaching profitability. Why did the decline happen again? โข Very low medium- and long-term retentionโข Day 30 retention does not exceed 3%โข For comparison, Brawl Stars has nearly 20% Day 30 retentionCauses:โข Insufficient gameplay depthโข Weak further gacha mechanicsโข Lack of contentโข UX problemsIt's time for Supercell to take more decisive measures to improve the game.Data Source: AppMagic
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