Roadmap to Improve Game LTV

A roadmap to improve a game's LTV isn't as complicated as it sounds. Here's a straightforward process to follow:1. Nail short-term retention first. ↳ Focus on optimizing the onboarding experience to hook players2. Drive high engagement. ↳ Make a compelling and fun gameplay loop 3. Then, focus on long-term retention. ↳ Add new content and features↳ Create strong progression and goals to keep players invested over time4. Convert players into paying users. ↳ Create resource shortage and offer tailored starter packs 5. Increase payment frequency. ↳ Add time-limited deals or season passes to encourage consistent spending6. Raise the average transaction value. ↳ Offer high-value bundles and adjust prices based on player segmentation7. Explore additional revenue streams. ↳ Experiment with ads and subscription tiers through A/B testing → The challenge lies in the execution. • Each step offers multiple approaches. • […]

Anton Slashcev September 15

Journal

Live-Ops Features Starter Pack

Live-Ops Features Starter Pack Here is a list of references from top games for each feature:𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀• Piggy Bank• Double & Tripple Offers • Rolling Offer• Starter Pack Offer𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• Happy Hours• Daily Quests• Race Tournament• Solo Tournament• Win Streak • Milestone Tasks• Time pressing challenge𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗠𝗲𝗰𝗵𝗮𝗻𝗶𝗰𝘀• Daily Bonus• Push Notifications• Album Collection𝗦𝗼𝗰𝗶𝗮𝗹 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀• Partners • Clans • Friends• Team Tournament 𝗠𝗶𝗻𝗶𝗴𝗮𝗺𝗲𝘀 \ 𝟮𝗻𝗱 𝗖𝗼𝗿𝗲• Board Minigame• Treasure Hunt Minigame• Plinko• Slot Machine / Wheel Minigame• Puzzle𝗦𝗲𝗮𝘀𝗼𝗻 𝗣𝗮𝘀𝘀

Anton Slashcev September 14

Journal

List of 10 Free / Open Source Game Development Tools:

1. Godot Engine (Game Engine) https://godotengine.org/2. Blender (3D Art) https://www.blender.org/3. GIMP (2D Art) https://www.gimp.org/4. Taiga (Planning) https://www.taiga.io/5. Twine (Narrative) https://twinery.org/6. Drone (CI/CD) https://drone.io/7. Penpot (Whiteboard) https://penpot.app/- Excalidraw (Whiteboard) https://excalidraw.com/8. Ardour (Sound) https://ardour.org/9. AppFlowy (Documents) https://www.appflowy.io/10. Colyseus (Networking) https://www.colyseus.io/

Anton Slashcev September 12

Journal

Engaging FTUE: Make or Break Your Game

Creating an engaging FTUE can make or break your game.Here’s a cheatsheet to get it right:1. Onboarding 🚀• Start with a strong hook to captivate players.• Clear objectives guide the player smoothly.• Introduce features gradually.• Keep tutorials short and effective.2. User Flow 🌐• Ensure easy access to gameplay.• Make controls accessible.• Provide progress indicators.• Use an intuitive UI.3. Core Gameplay 🎯• Focus on game feel.• Implement a fun mechanic.• Allow for immediate action.• Keep rules easy to understand.4. Visuals 👀• Use smooth animations.• Prioritize art style consistency.• Ensure readability.• Add some juiciness to the experience.5. Progression 📈• Set clear goal setting.• Offer early rewards.• Implement retention hooks.• Enable fast initial progression.6. Monetization 💰•Clarify your value proposition.• Time your introduction wisely.• Consider ads integration carefully.• Ensure monetization doesn’t disrupt user experience.

Anton Slashcev September 9

Journal

Match Factory Grew From $1M to $17M in 9 Months

Here is what you need to know: 🕹 Game Details:• Genre: Match-3D• Monthly Downloads: 2.2M (+400%)• Market Share: 49%• Launch Date: Nov 01, 2023• Audience: 90% Female, 10% Male🤑 Key Success Factors:• Strong LiveOps: Constant tournaments and activities keep players engaged—similar to Royal Match.• Balanced Difficulty: Easy at the start, but challenges escalate, keeping players hooked.• Top-Notch Quality: Stunning object physics, effects, and a user-friendly interface.💢 Main Competitors:• Triple Match 3D• Happy Match Cafe• Tile Match 3D

Anton Slashcev September 7

Journal

Most Popular Engagement Mechanics in Mobile Games 2024

Based on an analysis of 4,000 updates, here are the most popular mechanics influencing player engagement: 1. ⏳ Time-limited Bonuses (51%) • Description: The player receives a certain advantage during the event.• Examples: Happy Hours (Short-term), Album/Collection Rewards (Long-term).2. 💎 Treasure Hunt Minigame (16%)• Description: A minigame where players dig tiles in search of treasures. Players earn resources in core gameplay to play treasure hunts.3. 📑 Tasks Rewards (12%)• Description: The player completes tasks and receives rewards.• Examples: Daily Quests, Stage Tasks, Win Streaks.4. 🎲 Board Minigame (10%)• Description: A minigame where players roll the dice and move along the board to win rewards.• The player earns dice in core gameplay or other mechanics.5. 🤝 Co-op Events (5%)• Description: The player cooperates with a friend to complete event tasks.• Examples: Partners, Team Tournament, Group Rewards, Clans.6. 🎮 Other Mechanics (6%)• […]

Anton Slashcev September 7

Journal

Player Journey Funnel Breakdown

Each stage of the funnel drives revenue. Here’s how it works:🔍 Aware User↳ These are players who know about your game but haven’t played it yet.• Tools: Ads, social media, influencer marketing.• Key Metrics: Impressions, click-through rate (CTR), ad recall.🎮 Player↳ These players have downloaded and started playing.• Tools: ASO, user-friendly onboarding.• Key Metrics: Install rate, tutorial completion rate.🔥 Active Player↳ Players regularly engaging with your game.• Tools: In-game events, daily rewards, progression.• Key Metrics: Daily Active Users (DAU), playtime, retention rate.💸 Paying Player↳ These players have made at least one in-game purchase.• Tools: IAP options, special offers, exclusive content.• Key Metrics: Conversion rate, ARPU, purchase frequency.🐋 Whale↳ Players who spend significantly more than the average.• Tools: VIP programs, personalized offers, premium content.• Key Metrics: Lifetime Value (LTV), ARPPU, high-value transaction rate.🌟 Advocate↳ These players promote your game enthusiastically.• Tools: […]

Anton Slashcev September 5

Journal

FOMO: Secret Sauce For Driving IAP

It’s everywhere:• Offers and discounts• Limited-time events• Time-pressing mechanics• Short-term boosts like Happy Hours• Player tournamentsFOMO taps into a basic human instinct, making it incredibly effective.But here’s the catch:→ A ticking clock alone won’t help if you sell sh*t.FOMO works best when paired with something players already want.Something that has value.→ Then FOMO is the final nudge that pushes players past indecision.So, before you add that timer, ensure your offering is worth it.

Anton Slashcev September 3

Journal

Which setting should you choose for your mobile game?

Here is the download and revenue distribution among the top 10 settings: Top 3 settings by revenue:1. Fantasy• $26B• 56.5% of total revenue• YoY growth: +5%2. Real Life• $7B• 14.9% of total revenue• YoY growth: +16% 💰3. Military• $4B• 9.5% of total revenue• YoY growth: -4%But revenue isn't the full story.Here's the downloads distribution:Top 3 settings by downloads:1. Real Life• 9.9B downloads• 37.2% of total downloads• YoY growth: +15%2. Sports• 6B downloads• 22.7% of total downloads• YoY growth: -1%3. Fantasy• 5.6B downloads• 21.1% of total downloads• YoY growth: +24% 💹Notable trends:• Fantasy leads the way in both engagement and earnings. A 24% YoY download growth and a 56.5% revenue share prove its dominance.• Real Life settings are booming, with a 15% rise in downloads and a strong 16% boost in revenue.• Horror and Historical settings are struggling, with double-digit declines […]

Anton Slashcev September 1

Journal

Career Paths for Game Designers

Starting as a game designer is just the beginning.Let's explore the possibilities:𝗣𝗿𝗼𝗱𝘂𝗰𝘁• Lead Game Designer ➡️ Product Owner ➡️ Creative Director ➡️ Chief Product Officer (CPO)𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁• Associate Producer ➡️ Producer ➡️ Executive Producer ➡️ VP of Strategy• Team Lead ➡️ Project Manager (PM) ➡️ Development Director ➡️ Chief Operating Officer (COO)𝗦𝘁𝗮𝗿𝘁𝘂𝗽• Game Design Generalist ➡️ Game Director ➡️ Co-Founder𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿• Indie Solo Developer ➡️ Indie Studio Head ➡️ CEO• Freelance Game Designer ➡️ Game Design Consultant ➡️ Advisor𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻• Content Creator ➡️ Influencer ➡️ Media Owner• Guest Speaker ➡️ Lecturer ➡️ Game Design School Owner𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴• Publishing Manager ➡️ Publishing Producer ➡️ Head of Publishing• Analyst ➡️ Lead Analyst ➡️ LiveOps Director𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴• Creative Manager ➡️ Creative Producer ➡️ Lead Creative Producer ➡️ Chief Marketing Officer (CMO)

Anton Slashcev August 31

Journal

Mobile Gaming is in trouble.

Monthly downloads and revenue for the top 10 genres are still lower than 3 years ago. Revenue is down by 13%. ↳ Top genres like RPGs and Shooters saw big drops↳ Puzzle and Action/Brawl games are on the riseDownloads have dipped by 4%.↳ Arcade games took a hit↳ Genres like Casino and Sports are gaining momentumKey takeaways:• RPGs: -23% revenue• Puzzle: +17% revenue• Arcade: -19% downloads• Casino: +23% downloads

Anton Slashcev August 28

Journal

Classic Retention vs. 24-Hour vs. Rolling Retention

Here is a breakdown of the three main types of retention: 1. Classic RetentionTracks how many users return on specific days after their first play.• Formula: (Users on Day X / Users on Day 0) * 100%• Example: Day 7 Retention = 30%, meaning 30 out of 100 users return exactly on the 7th day.• Use Case: Identifying when users drop off to improve retention strategies.2. 24-Hour RetentionFlexible for analyzing user interest after events or milestones within any 24 hours.• Formula: (Users in last 24 hours / Users in previous 24 hours) * 100%• Example: 24-Hour Retention = 40%, meaning 40 out of 100 users active within the last 24 hours return.• Use Case: Assessing engagement post-event or update.3. Rolling RetentionMeasures users who return on or after a specific day, reflecting long-term engagement.• Formula: (Users active on & after Day […]

Anton Slashcev August 25

Anton Slashcev

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