Andrew Shemet

UGC - literally means User Generated Content. Most often It is hard to get actual customer experience videos especially one suitable for ad usage, that's how UGC - like ads were born. They are often made by real simple people aka creators, who receive a scenario and text that they need to record in a proper manner. It is definitely not an influence marketing, because creators don't even post on their socials. The creatives are made for performance marketing campaigns, best performing on TikTok, Meta, Google, and Snapchat and currently, we are noticing the trends of UGC-like ads appearing on Applovin, InMoby, Unity, and more. Let’s dive into popular UGC Ad Concepts that you can implement into your Creative Strategy. 1. Native formats, aka Street Interviews, Podcasts, Sketches Concept: Randomly interviewing people on the street to get their spontaneous and genuine […]