Andrei Zubov

Top 10 Gaming Publishers by Worldwide IAP Revenue in 2024  💫 The much-anticipated top is finally here, led by Tencent with $6.3B in revenue for 2024, driven by Honor of Kings, PUBG Mobile, and the release of Dungeons & Dragons 🔥Scopely climbed from 6th to 2nd place, reaching $2B in revenue, thanks to the outstanding success of Monopoly Go! 💥Supercell and Century Games are the two newcomers to the top, driven by the phenomenal growth of Brawl Stars and the great success of the innovative 4X strategy Whiteout Survival, respectively 💣

Homa Reaches 2B Cumulative Downloads! 💥 This incredible milestone reinforces Homa’s position as one of the top 10 hypercasual publishers. 🏅Timeless hits like Sky Roller, Merge Master and Attack Hole continue to lead the way, contributing 21% of total downloads for the lifetime 🏆But it’s not just about the classics—Homa is pushing forward with fresh titles as well! 🎮Two of our favorites, Agent Hunt and Frontline Heroes, show how the publisher can blend hypercasual mechanics with a more realistic art style 🎨While we’re celebrating this download milestone, Homa is also achieving strong revenue growth by embracing the hybrid casual trend and placing greater emphasis on IAPs 📈

Zynga Reaches 2B Installs and Is Soon to hit $8B in IAP Revenue 🎊 Believe it or not, these numbers don’t even include Rollic or Peak Games' metrics! 🤯Zynga’s flagships like CSR 2, Zynga Poker, and Merge Dragons show just how timeless great mobile games can be ⏰The top 10 games contribute 44% of total installs, emphasizing the diversity of Zynga’s portfolio 💫

How to Monetize Whales Through Milestone Events 🐋 Monetization features for whales are designed to target the highest-spending players, while also engaging less-spending players with the potential to convert them into whales.💡 How milestones tied to hard currency spend work:Players complete milestones and receive rewards by spending standard hard currency during the event.🐳 In-game Examples:— “Emerald Waterfalls” event in Hero Wars is held weekly, starting on Wednesdays. While its long duration and regularity make its exact impact on revenue harder to measure, its continuous rotation demonstrates its importance.— “More Than Gems” event in Rise of Kingdoms is held on weekends during major clan events like the “Sunset Canyon Tournament” and “Alliance Mobilization,” resulting in a 12–40% revenue increase on the following Mondays.✅ Why it’s important:Whales are one of the most important cohorts that can generate the absolute majority of revenue […]

Merge-2 with Complex Meta: The Year of LiveOps & Monetization 🚀 The genre surged in 2024, with revenue up 106% YoY and downloads rising 43%.But here’s the catch—this growth comes from just a few dominant titles, including Merge Mansion, Travel Town, Gossip Harbor, and Seaside Escape. 👑How did they achieve this? By doubling down on LiveOps and refining monetization strategies, drawing inspiration not just from each other but also from Match-3 and Casual Casino. 🎰Want the details? You’ll find them all in our report.Casual Games Report 2024 also covers:🏆 How Two games outperformed Merge Mansion, which dominated the niche for three years.🔄 How Merge Mansion is fighting back to reclaim its position.📈 How three new games broke into the Top 10—and what set them apart.

Toca Boca Hits $1B in User Spending! 🚀 The publisher’s success skyrocketed with Toca Boca World—an open-ended kids’ simulator that has captured a massive audience 👯Popular among girls mostly, the game offers complete freedom: no levels, no achievements, no penalties—just endless customization, exploration, and decoration 🧘‍♀️Generating 82% of Toca Boca’s revenue, Toca Boca World peaked at $17M per month in 2021. Today, seasonal spikes during school vacations continue to drive revenue, reaching $9M in December 2024 🌊Check out the publisher’s public AppMagic page for more insights: https://lnkd.in/dnhhG5zpMonetizing kids’ games is no easy feat, but Toca Boca has mastered it. Today, the publisher holds the #1 spot among kids’ game publishers worldwide! 🥇

Royal Match Hits $5B User Spending 🔥 Royal Match remains the leader in Match 3 with a complex meta genre, capturing an overwhelming 50% of the market 📈The game is confidently increasing its user spending number and achieving $126M in monthly revenue to close out the year 🚀In 2024, the game shifted focus from scaling downloads to enhancing LiveOps with new social features, mechanics, and innovative event integrations 💰

Why play Netflix’s Squid Game when Roblox already exists? 🔺⭐🔴☂️ “NO NETFLIX MEMBERSHIP REQUIRED” — these are the first words in the App Store description of Netflix’s Squid Game: Unleashed.Yes, with caps lock!By making its new multiplayer battle royale game free-to-play, Netflix seems to have learned a thing or two from its three years in the gaming market. 🤓But here’s the twist: players have already been enjoying Squid Game for years —on Roblox! That is why so many people downloaded Roblox when the Season 2 of the TV Show was launched. 📈Squid Game: Unleashed generated 15M downloads in just one month, according to AppMagic. This is an amazing result! But what happens once the hype dies down? Players will likely move on to other games in the App Store. 📱Now, consider what happens when Roblox players get tired of Squid Game. […]