Andrei Zubov

Scopely GOes and MONOPOLIZES One Genre After Another 🥇 Adding another GO to its portfolio could make Scopely the dominant force across THREE genres! And that’s not even counting the genres where the company already has a solid presence, like 4X with Star Trek Fleet Command and Team Battlers with MARVEL Strike Force. 🚀If the $3.5B deal goes through, Scopely will control 76% of the Location-Based Market, the vast majority coming from Pokémon GO. Here are a few key insights on the location-based market from AppMagic's latest post: https://lnkd.in/gaEPUwug 🔷 Niantic owns 4 out of the top 10 location-based games. This is one of the most monopolized segments in gaming, with incredibly high entry barriers.🔷 Having a major IP is almost essential in this market, yet even that doesn’t guarantee success. 🔷 Niantic has seen multiple failures with titles based […]

Sort Puzzle: The Hottest Genre Of 2024 🔥 The genre saw explosive 460% YoY revenue growth in 2024! Already popular in Tier-1 West, it made a breakthrough by finding the right monetization strategies 💪🤩 6 out of the top 10 grossing games are 2024 newcomers.👑 Newcomer Hexa Sort by Lion Studios replaced Block Jam 3D after its 15-month reign.🍦Water Sort Puzzles are fading from the rankings, while a new theme of household goods sorting is gaining momentum.

Solitaire Grand Harvest: Leading The Solitaire Tripeaks Pack with $1B Revenue ⭐️ Solitaire Grand Harvest continues to dominate the Solitaire TriPeaks market, holding 67% of total revenue in 2024💰 After surpassing Tiki Solitaire TriPeaks in 2019, it now leads by 75% in 2024 revenue 🚀 Supertreat, the studio behind Solitaire Grand Harvest, was acquired by Playtika in 2019 💼Once again, they’ve proven their skill in scaling acquisitions, with Solitaire Grand Harvest’s annual revenue going up from $22M in 2018 to $213M in 2024 🧐👉 Explore the genre leader

Top 10 Tripeaks Solitaire Games: Can King’s New Release Ace the Market?♣️ Candy Crush Solitaire is going global today! But is the market welcoming? Let’s find out! 👀💸 Just 2 games dominated over 80% of the market revenue in 2024, while the majority of top 10 faced a revenue decline in 2024 compared to 2023. 👑 Solitaire Grand Harvest dominates with $213M revenue in 2024, leading its closest rival by over 70%.😮‍💨 Meanwhile, 7 out of the top 10 didn’t even hit $10M per year.While the two leaders have been controlling the market for a long time, Monopoly GO! showed us that big shifts can happen fast, right? 🚀

Top 10 Gaming Publishers by Worldwide IAP Revenue in 2024  💫 The much-anticipated top is finally here, led by Tencent with $6.3B in revenue for 2024, driven by Honor of Kings, PUBG Mobile, and the release of Dungeons & Dragons 🔥Scopely climbed from 6th to 2nd place, reaching $2B in revenue, thanks to the outstanding success of Monopoly Go! 💥Supercell and Century Games are the two newcomers to the top, driven by the phenomenal growth of Brawl Stars and the great success of the innovative 4X strategy Whiteout Survival, respectively 💣

Homa Reaches 2B Cumulative Downloads! 💥 This incredible milestone reinforces Homa’s position as one of the top 10 hypercasual publishers. 🏅Timeless hits like Sky Roller, Merge Master and Attack Hole continue to lead the way, contributing 21% of total downloads for the lifetime 🏆But it’s not just about the classics—Homa is pushing forward with fresh titles as well! 🎮Two of our favorites, Agent Hunt and Frontline Heroes, show how the publisher can blend hypercasual mechanics with a more realistic art style 🎨While we’re celebrating this download milestone, Homa is also achieving strong revenue growth by embracing the hybrid casual trend and placing greater emphasis on IAPs 📈

Zynga Reaches 2B Installs and Is Soon to hit $8B in IAP Revenue 🎊 Believe it or not, these numbers don’t even include Rollic or Peak Games' metrics! 🤯Zynga’s flagships like CSR 2, Zynga Poker, and Merge Dragons show just how timeless great mobile games can be ⏰The top 10 games contribute 44% of total installs, emphasizing the diversity of Zynga’s portfolio 💫

How to Monetize Whales Through Milestone Events 🐋 Monetization features for whales are designed to target the highest-spending players, while also engaging less-spending players with the potential to convert them into whales.💡 How milestones tied to hard currency spend work:Players complete milestones and receive rewards by spending standard hard currency during the event.🐳 In-game Examples:— “Emerald Waterfalls” event in Hero Wars is held weekly, starting on Wednesdays. While its long duration and regularity make its exact impact on revenue harder to measure, its continuous rotation demonstrates its importance.— “More Than Gems” event in Rise of Kingdoms is held on weekends during major clan events like the “Sunset Canyon Tournament” and “Alliance Mobilization,” resulting in a 12–40% revenue increase on the following Mondays.✅ Why it’s important:Whales are one of the most important cohorts that can generate the absolute majority of revenue […]

Merge-2 with Complex Meta: The Year of LiveOps & Monetization 🚀 The genre surged in 2024, with revenue up 106% YoY and downloads rising 43%.But here’s the catch—this growth comes from just a few dominant titles, including Merge Mansion, Travel Town, Gossip Harbor, and Seaside Escape. 👑How did they achieve this? By doubling down on LiveOps and refining monetization strategies, drawing inspiration not just from each other but also from Match-3 and Casual Casino. 🎰Want the details? You’ll find them all in our report.Casual Games Report 2024 also covers:🏆 How Two games outperformed Merge Mansion, which dominated the niche for three years.🔄 How Merge Mansion is fighting back to reclaim its position.📈 How three new games broke into the Top 10—and what set them apart.