A Global First: EU to Enact AI Regulation

The moment we've been waiting for: who's stepping up to regulate AI first? Buckle up folks, let's see what's there for mobile gaming! EU AI Act: Shaping the Future In a historic move, the EU parliament ratified groundbreaking regulatory guidelines, establishing the world's first comprehensive framework for governing AI. The EU AI Act, launched in 2021, categorizes AI tech by risk levels, from "unacceptable" to high, medium, and low. Starting in 2025, the law will roll out gradually, pending European Council approval and expected checks by May's end. Implications for Mobile Gaming The ramifications of the EU AI legislation extend to the mobile gaming industry, poised to revolutionize user experience, data privacy, and market dynamics: 1. Enhanced User Experience: The regulations advocate for responsible AI use, prompting mobile gaming companies to integrate AI-driven features like personalized recommendations, dynamic difficulty adjustment, […]

Gamigion March 13

Events

MAU Vegas 🇺🇸

Mark your calendars for May 20-22! Mobile Apps Unlocked Vegas is back and better than ever! As the leading event in the mobile app industry, MAU Vegas is your one-stop destination, connecting every app vertical imaginable under one roof. Prepare to soak up invaluable insights, unlock unique networking opportunities, and immerse yourself in the cutting-edge technologies shaping the future of mobile apps. With over 3,000 attendees expected, MAU is unparalleled in its ability to bring together professionals from all corners of the app world. From impactful educational sessions to dynamic networking events and an Expo Hall buzzing with the latest innovations, MAU Vegas is your ticket to staying ahead in the ever-evolving landscape of mobile apps tech. Find out more on MAU Vegas.

Gamigion March 10

Highlights

600 Activision QA staff form gaming’s largest union yet

Activision Blizzard, a titan in the gaming industry, has long been celebrated for its blockbuster titles, with franchises like Call of Duty capturing the hearts of millions of gamers worldwide. But in the shadows of game development, QA workers are often overlooked... The most extensive union within the U.S. video game industry ever On Friday, 600 software testers at Activision Blizzard established the most extensive union within the U.S. video game industry to date. Amidst growing concerns over working conditions and treatment, Activision QA workers have taken a bold step forward: forming a union to advocate for their rights and welfare. Microsoft's Acquisition of Activision Paved the way In a conversation with The Verge, Tom Shelley, a technical requirements specialist and one of the organizers of Activision Quality Assurance United, mentioned that the labor neutrality agreement and Microsoft's acquisition of […]

Gamigion March 9

Events

Gamesforum Cyprus 🇨🇾

Scheduled for April 11th, Gamesforum Limassol is poised to bring together over 100 Ad Monetization professionals representing 50+ companies in Limassol. Gamesforum Cyprus – Your Gateway to Mobile Gaming Prosperity! Immerse yourself in the realm of Ad Monetization at this innovative gathering. Network with industry leaders, uncover revolutionary tactics, and elevate your mobile game revenue to new heights. Don't miss out on Gamesforum Cyprus, your passport to unlocking the potential of ad monetization in mobile gaming! Find out more on Gamesforum Cyprus.

Gamigion March 5

Highlights

Mobile Gaming Marketing Trends in 2023 by SocialPeta

2023 emerges as a pivotal year, marked by shifting market dynamics and evolving consumer behaviors. Game devs are surfing a wave of uncertainty as the pandemic peak fades. With markets saturated and economies shaky, it's a wild ride ahead! No surprise anyways, right? Understanding Key Trends in Mobile Gaming Marketing In the ever-changing world of mobile gaming, two big trends stand out: more advertisers and loads of fresh, creative content. With competition heating up, catchy and original ads are the name of the game. Insights from APAC APAC emerges as the epicenter of mobile gaming marketing, with Southeast Asia emerging as a particularly intense battleground for UA. What was once a blue ocean market has transformed into a highly saturated arena, underscoring the fierce competition prevalent in the region. Navigating Market Dynamics in Q3 Despite the intensifying competition, the global […]

Gamigion March 2

Events

HGC Istanbul 🇹🇷

18-19 April Istanbul event! Don't miss out on the HIT Games Conference Istanbul, where over 1000 professionals hailing from 50+ countries will converge. Eager to dive deeper into the world of gaming industry knowledge? Immerse yourself in the latest gaming trends spanning across game development, marketing strategies, and multiple platforms. Plus, uncover insights into monetization strategies that could level up your game! Hear from 80+ expert speakers who are at the forefront of the industry. With two stages, a bustling expo area, and unparalleled networking opportunities, you're in for an unforgettable experience!

Gamigion March 1

Highlights

Playtika Plans $1.2 Billion M&A Strategy for Next Three Years

Playtika's bigwigs scrapped the buyer hunt and are now all about M&A. CFO Craig Abrahams disclosed Playtika's intention to finalize 1-2 strategic deals annually. Playtika embraced a new capital allocation strategy, employing a multi-faceted approach to enhance shareholder value. With plans to initiate quarterly dividends and earmark between $600 million and $1.2 billion for M&As over the next three years, the company is poised for strategic growth. Largest M&A Gaming Deals in the Last Several Years In recent years, significant mobile gaming mergers and acquisitions (M&A) have occurred, such as Microsoft's $68.7 billion purchase of Activision Blizzard, Take-Two Interactive's $12.7 billion acquisition of Zynga, and Savvy Games Group's $4.9 billion takeover of Scopely. While most mobile gaming M&A deals from January 2021 to February 2024 involved large publishers acquiring smaller developers, activity slowed in 2022 and 2023 due to post-Covid […]

Gamigion February 27

Highlights

Industry Report by Xsolla: Steady Growth in 2024

Xsolla's Winter 2024 report: Unveiling gaming trends that'll make you go 'Whoa!' Dive into the gaming world's rollercoaster ride and get the scoop to steer your biz in the right direction! Berkley Egenes emphasizes that the launch of The State of Play Winter 2024 Edition highlights the gaming industry's notable transformation. CMO Berkley Egenes highlights that according to Xsolla's projections, the global games market is set for consistent expansion, reaching revenues of $211.2 billion by 2025. The dominance of mobile gaming is anticipated, contributing an estimated $103.1 billion primarily from user spending. Cloud gaming is also identified as a major disruptor, poised to generate around $8.2 billion in revenue. Furthermore, the VR gaming sector is forecasted to grow, yielding approximately $3.2 billion in revenue by 2024. More: State of Mobile Gaming: Trends and Challenges by Data.ai.

Gamigion February 22

Highlights

2024 Mobile App Trends by Adjust and AppLovin

Adjust and AppLovin collaborated on the Mobile App Trends 2024 report, offering a deep dive into industry benchmarks, data analysis, and insights crucial for navigating the ever-changing mobile app market. Core questions driving their strategies are no surprise: How best to allocate budgets and where to expect the highest ROI? Into the Report According to Adjust & AppLovin, delving into the mobile app marketing landscape of 2024 involves formulating a successful growth strategy, diversifying channels, optimizing media mix, and adapting to evolving privacy updates, next-generation technologies, and AI-driven advancements. They note a consistent increase in App Tracking Transparency (ATT) opt-in rates year-over-year. In the fintech sector, app installs surged by 42%, sessions by 24% YoY, accompanied by a remarkable 118% increase in in-app revenue. As per their findings, for e-commerce apps globally, the median eCPI stands at $1.33, with a […]

Gamigion February 19

Events

Nordic Game Conference

20-23 May 2024! NG25 Spring, the 2025 edition of the Nordic Game conference will take place at historic Slagthuset in Malmö, Sweden. Nordic Game is the leading games conference in Europe. Gathering thousands of industry professionals in the spring and autumn each year, Nordic Game is the one and only “home turf” meeting place for the highly successful game developers of Denmark, Finland, Iceland, Norway, and Sweden.

Gamigion February 15

Events

Gamesforum Hamburg 🇩🇪

June 11-12! Welcome aboard Gamesforum Hamburg, your exclusive hub for networking and knowledge exchange among industry frontrunners in User Acquisition and Ad Monetization. Prepare for stimulating conversations, glean wisdom from keynote presentations, and immerse yourself in interactive sessions tailored to refine your skills and revolutionize your approach to mobile gaming. Save the date for June 11-12 as Gamesforum Hamburg welcomes over 300 Ad Monetization professionals representing 150+ companies, alongside an impressive lineup of 100+ speakers. Find out more on Gamesforum Hamburg.

Gamigion February 10

Events

WN Istanbul 🇹🇷

Save the Date, June 11-12! Join over 1,500 industry professionals for two days packed with networking opportunities and partnership exploration. Dive into discussions on crucial topics like game analytics, team building strategies, fundraising insights, the impact of AI in game technology, and beyond. And don't forget to let loose at the two networking parties, where connections are made in style! Get ready for an exciting rendezvous in Istanbul at the WN Conference! Happening. It is not just another industry gathering—it's a dynamic platform for forging game-changing deals. Find out more on WN Istanbul.

Gamigion February 5

Gamigion

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