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Social games platform Little Umbrella secures $2 Million

It will use the funds to scale its live ops operations and fast-track the launch of new titles. AI-powered social games platform Little Umbrella has raised $2 million in a seed funding round.  Little Umbrella said it will use the funds to scale its live ops operations and fast-track the launch of new titles powered by Playroom, its cross-platform social game kit.  Investors who participated in the latest round include Virtual Reality Fund (VRF), a16z speedrun, Mark Pincus's Workplay Ventures, Ubiquoss Investment, Disrupt.com, Breakpoint Ventures, GFR Fund, and angel investors Matt Bilbey and Ryan Peterson all participated in the round.  Little Umbrella is creating social games using AI with a focus on cross-platform gameplay and adaptive mechanics. Their game, Death by AI, launched last year and quickly gained over 20 million players in three months. It's available for free on Discord, web, […]

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Jobs in Mobile Gaming: 30

๐ŸŽจ 812 Jobs in Mobile Gaming ยป February 2nd ๐Ÿ‘‰๐Ÿป Data from Gamigion.com/jobs ๐Ÿ•บ๐Ÿป Dev ๐Ÿ’ป Art ๐ŸŽจ Product ๐Ÿ“ฑ Marketing ๐ŸŽฏ Business ๐Ÿ’ฐ Data ๐Ÿ“ˆ QA โš’๏ธ ๐Ÿ’ป Dev Senior Director of Engineering Scopely ๐Ÿ‡บ๐Ÿ‡ธ Senior Engineer - Monopoly GO! Scopely ๐Ÿ‡ช๐Ÿ‡ธ Engine Programmer, Editor Supercell ๐Ÿ‡ซ๐Ÿ‡ฎ Senior Software Engineer Supercell ๐Ÿ‡ฌ๐Ÿ‡ง Software Engineer Zynga ๐Ÿ‡จ๐Ÿ‡ฆ Engineering Manager 2 Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Senior Software Engineer - Gram Games Zynga ๐Ÿ‡ฌ๐Ÿ‡ง Senior Software Engineer (Client) - Hit It Rich! Zynga ๐Ÿ‡จ๐Ÿ‡ฆ ๐Ÿ‡บ๐Ÿ‡ธ Principal Software Engineer - Game Services, ZMGT Zynga ๐Ÿ‡จ๐Ÿ‡ฆ Unity Developer Playtika ๐Ÿ‡ท๐Ÿ‡ด ๐Ÿ‡บ๐Ÿ‡ฆ Unity Developer Moon Active ๐Ÿ‡ฎ๐Ÿ‡ฑ Unity Game Developer Garawell Games ๐Ÿ‡น๐Ÿ‡ท Solutions Engineer MobilityWare ๐Ÿ‡บ๐Ÿ‡ธ Ad Tech Product Manager MobilityWare ๐Ÿ‡บ๐Ÿ‡ธ Director of Engineering, Ad Tech MobilityWare ๐Ÿ‡บ๐Ÿ‡ธ Principal Software Engineer, Wordscapes Shapes PeopleFun ๐Ÿ‡บ๐Ÿ‡ธ Software Engineer SciPlay ๐Ÿ‡ฎ๐Ÿ‡ณ Marketing Tech Lead (Unity) CrazyLabs ๐Ÿ‡ฉ๐Ÿ‡ช […]

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Mobile Gaming Today: 44

Hola Fam โ˜ƒ๏ธ We were celebrating the new year and almost February hereee! TIME FLIES! ๐Ÿฆ‹ Have you seen our GOAT series? Check it out ๐Ÿ•บ๐Ÿป Mobile Marketing ยป Block Blast: Largest IAA Revenue Game? ๐Ÿ“ฑ Behind Archero 2 ๐Ÿ’ฐ Mobile Ad Monetization #7 ๐Ÿค– AI-Powered Performance Marketing ๐ŸŽฏTop Casual Games LiveOps Strategy ๐Ÿงฉ Most Downloaded Puzzle Games ๐ŸŽฎ Archero 2: Onboarding Done Right! ๐Ÿ“‰ 90% of Games Fail at Monetization ๐Ÿ’ต Block Blast by Hungry Studio: $1M/Day ๐Ÿ“ˆ Shorter Payback Period: Sustained profit growth ๐Ÿ“Š Seasonality Adjustments in Google Ads to Spend More! Subscribed Industry Highlights ยป Moon Active laid off staff despite $2B revenue in 2024 ๐ŸŽฎ Gaming vs. Tech: Where Are Investors Heading? ๐ŸŽจ 10 Game Design Rules You Must Know ๐Ÿฐ Level Mechanics of Royal Kingdom ๐Ÿค– Analyze 1000 Games in 5 min with AI ๐Ÿ“ˆ […]

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Moon Active laid off staff despite $2B revenue in 2024

Moon Active, the gaming giant behind Coin Master and Family Island, recently laid off dozens of employees worldwide, including in Israel. The company attributed the cuts to an โ€œorganizational restructuringโ€ aimed at aligning its structure with its strategy. Moon Active operates a major development center in Kyiv, alongside offices in Romania, Belarus, and Lithuania, and employs about 2,500 people. Founded in 2011, the company was valued at $5 billion in 2021 after raising $300 million in a secondary funding round led by Insight Partners. Unlike most startups, Moon Active has raised just $10 million in equity funding, with subsequent rounds focused on secondary share sales for employees and investors. Other notable backers include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu, and David Alliance. Moon Active's flagship title, Coin Master, surpassed $6 billion in revenue in 2024, according to Sensor Tower. […]

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Jobs in Mobile Gaming: 29

๐ŸŽจ 970 Jobs in Mobile Gaming ยป 24 Jan Week ๐Ÿ“† ๐Ÿ‘‰๐Ÿป Data from Gamigion.com/jobs ๐Ÿ•บ๐Ÿป Dev ๐Ÿ’ป Art ๐ŸŽจ Product ๐Ÿ“ฑ Marketing ๐ŸŽฏ Business ๐Ÿ’ฐ Data ๐Ÿ“ˆ QA โš’๏ธ ๐Ÿ’ป Dev Technical Director Scopely ๐Ÿ‡ช๐Ÿ‡ธ Sr. Director, Engineering Scopely ๐Ÿ‡บ๐Ÿ‡ธ Technical Lead of Analytics Engineering Scopely ๐Ÿ‡ช๐Ÿ‡ธ Senior Site Reliability Engineer - Scopely ๐Ÿ‡ฎ๐Ÿ‡ช Senior Game Programmer, London Supercell ๐Ÿ‡ฌ๐Ÿ‡ง Software Engineer - Ad Monetization Zynga ๐Ÿ‡จ๐Ÿ‡ฆ Mobile Game Engineer Zynga ๐Ÿ‡น๐Ÿ‡ท Principal Software Engineer - Developer Services, ZMGT Zynga ๐Ÿ‡บ๐Ÿ‡ธ Product Manager - Marketing (Ad Tech) Playtika ๐Ÿ‡ฎ๐Ÿ‡ฑ Technical Account Manager Playtika ๐Ÿ‡ต๐Ÿ‡ฑ Unity Developer Playtika ๐Ÿ‡ต๐Ÿ‡ฑ Mobile/C# Developer Playtika ๐Ÿ‡ท๐Ÿ‡ด Senior C# Developer Playtika ๐Ÿ‡ท๐Ÿ‡ด Software Architect Playtika ๐Ÿ‡ฎ๐Ÿ‡ฑ Game Development Team Lead Moon Active ๐Ÿ‡ต๐Ÿ‡ฑ Unity Team Lead Moon Active ๐Ÿ‡ฎ๐Ÿ‡ฑ Software Engineer (Part-time) Dream Games ๐Ÿ‡น๐Ÿ‡ท Software Engineer Dream Games ๐Ÿ‡น๐Ÿ‡ท Game Developer Dream Games […]

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The State of Mobile 2025 Report

2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.Here's a sneak peek at what youโ€™ll discover in the Report:๐Ÿ“ฒ Connecting Mobile to In-Person: App categories that bridge digital and real-world experiencesโ€”like outdoor health & fitness, grocery, and diningโ€”are thriving amid digital fatigue.๐ŸŽฎ Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.๐ŸŒ Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.๐Ÿ“น Video Dominates Spending: Streaming and Social Media apps see […]

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Top Game Picks of the Week!

Time for another round of mobile game discoveries, where I play so you donโ€™t have toโ€”unless you want to, and trust me, this week, you will want to! From untangling threads (and your life?) to chainsawing fruit and smashing zombies, here are three games that had me hooked. Letโ€™s go! ๐Ÿš€---1๏ธโƒฃ Thread Jam by SayGames๐Ÿงต When Threads Take Over Your Brain!Ever looked at a tangled mess of threads and thought, โ€œI want more of this in my lifeโ€? Me neitherโ€”but Thread Jam makes it weirdly fun. SayGames delivers a beautifully chaotic puzzle where you match threads, create colorful art, and watch your sanity unravel with every level. The cute art style sucked me in, but the challenging levels kept me sweating. Fair warning: boosters and extra moves will tempt your walletโ€”but hey, you canโ€™t blame them for trying!App Store: https://shorturl.at/1wvW6Google […]

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Gaming Investments: 2025 Predictions

Written by our partner InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyersโ€™ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]

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8 Predictions for Gaming M&A and Investments in 2025

Written by our Partner, InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyersโ€™ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]

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Jobs in Mobile Gaming: 28

๐ŸŽจ 933 Jobs in Mobile Gaming ยป 10-17 January ๐Ÿ‘‰๐Ÿป Data from Gamigion.com/jobs ๐Ÿ•บ๐Ÿป Dev ๐Ÿ’ป Art ๐ŸŽจ Product ๐Ÿ“ฑ Marketing ๐ŸŽฏ Business ๐Ÿ’ฐ Data ๐Ÿ“ˆ QA โš’๏ธ ๐Ÿ’ป Dev Technical Team Lead (Client) Scopely ๐Ÿ‡จ๐Ÿ‡ณ Senior Fullstack Engineer - LiveOps Automation Team Scopely ๐Ÿ‡ช๐Ÿ‡ธ Client Engineer Scopely ๐Ÿ‡จ๐Ÿ‡ณ Senior Analytics Engineer Scopely ๐Ÿ‡ฒ๐Ÿ‡ฝ Senior Client Programmer, Project R.I.S.E Supercell ๐Ÿ‡จ๐Ÿ‡ณ Game Client Programmer, Clash Royale Supercell ๐Ÿ‡จ๐Ÿ‡ณ Senior Software Engineer- Website Development Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Principal Software Engineer - Developer Services, ZMGT Zynga ๐Ÿ‡บ๐Ÿ‡ธ ๐Ÿ‡จ๐Ÿ‡ฆ Lead Technical Program Manager/Lead Producer - Systems, ZMGT Zynga ๐Ÿ‡จ๐Ÿ‡ฆ ๐Ÿ‡บ๐Ÿ‡ธ Senior Software Developer - Small Giant Games Zynga ๐Ÿ‡ซ๐Ÿ‡ฎ Senior Performance Engineer - Echtra Games Zynga ๐Ÿ‡บ๐Ÿ‡ธ Senior Software Engineer 1 Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Gamplay Engineer 2 Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Unity Developer Playtika ๐Ÿ‡ต๐Ÿ‡ฑ ๐Ÿ‡ท๐Ÿ‡ด Software Architect Playtika ๐Ÿ‡ฎ๐Ÿ‡ฑ Ad Tech Product Manager MobilityWare ๐Ÿ‡บ๐Ÿ‡ธ Director […]

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Mobile Gaming Today: 42

Hey Fam โ˜ƒ๏ธ Hope you had a healthy, nice start to 2024! Letโ€™s start with my favorite NY post on LinkedIn :)) Sweet work by Supercell Letโ€™s start with a big THANK YOU. Already reached 6.4K followers on LinkedIn ๐Ÿ•บ Super grateful for all the love and support. Thank you, Gaming People! Game of the Week Magic Sort by Grand Games Magic Sort is an innovative sort puzzler that tries to disrupt the whole Sort genre, driven mainly by Ad Revenue. It applies the typical Royal match high production formula, together with some innovation regarding the core gameplay, such as fail state monetization. This is all validated by the 30M$ raise. Will be on Two & Half Gamersโ€™ podcast this week. Mobile Marketing ยป How to Create Playables ๐ŸŽจ Importance of Mixing Creatives in Meta ๐Ÿ† 2024 Top Hypercasual Mobile […]

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Jobs in Mobile Gaming: 27

๐ŸŽจ 900 Jobs in Mobile Gaming ยป 3-10 January ๐Ÿ‘‰๐Ÿป Data from Gamigion.com/jobs ๐Ÿ•บ๐Ÿป Dev ๐Ÿ’ป Art ๐ŸŽจ Product ๐Ÿ“ฑ Marketing ๐ŸŽฏ Business ๐Ÿ’ฐ Data ๐Ÿ“ˆ QA โš’๏ธ ๐Ÿ’ป Dev Client Engineer Scopely ๐Ÿ‡จ๐Ÿ‡ณ Senior Software Engineer Scopely ๐Ÿ‡ช๐Ÿ‡ธ Senior Engineer - Monopoly GO! Scopely ๐Ÿ‡ช๐Ÿ‡ธ Senior Fullstack Engineer - LiveOps Automation Team Scopely ๐Ÿ‡ช๐Ÿ‡ธ Game Client Programmer, Clash Royale Supercell ๐Ÿ‡จ๐Ÿ‡ณ Senior Game Programmer, Squad Busters Supercell ๐Ÿ‡ซ๐Ÿ‡ฎ Software Engineer Zynga ๐Ÿ‡จ๐Ÿ‡ฆ Software Engineer 2 Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Senior Software Engineer 1 Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Senior Software Engineer Zynga ๐Ÿ‡ฎ๐Ÿ‡ณ Software Engineer (Live-ops) - Gram Games Zynga ๐Ÿ‡ฌ๐Ÿ‡ง Senior Software Developer - Small Giant Games Zynga ๐Ÿ‡ซ๐Ÿ‡ฎ Principal Software Engineer - Zynga ๐Ÿ‡จ๐Ÿ‡ฆ Senior Performance Engineer - Echtra Games Zynga ๐Ÿ‡บ๐Ÿ‡ธ Senior Game Developer - Gram Games Zynga ๐Ÿ‡น๐Ÿ‡ท Unity Developer Playtika ๐Ÿ‡ต๐Ÿ‡ฑ Technical Account Manager Playtika ๐Ÿ‡ต๐Ÿ‡ฑ Senior C# Developer […]

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