Mobile Gaming Today: 45

Hola Fam ☃️ I guess many of you are in Gamesforum Barcelona right now. Perfect time for it. 🕺🏻 ENJOY! Soooo - Lezgo 👇🏻 Mobile Marketing » Surprise, You’re Hooked: The Fun World Of Gacha Games 📩 Mobile Ad Monetization Newsletter #8 🎮 Color Block Jam by Rollic scaled to $300K A Day 📢 How Top 100 Games implement Interstitial Ads & IAP 💖 Love this rolling offer design in Coin Master! 🛠️ 25 Live-Ops Features Starter Pack 🔥 Not just great gameplay, master Live Ops. 🔍 Google Ads will cannibalize your organic traffic 👋 “Welcome Back!” screen from Travel Town by Moon Active Industry Highlights » Casual Games Report 2024 by AppMagic 🎰 Playtika Owns 4 of the Top 10 Casual Casino Games 📈 Evolution of F2P Monetization in Premium Games 🎯 9 truths about game product management. ⚖️ […]

Gamigion February 4

Journal

Casual Games Report 2024

Casual Games Report 2024: Following 5 Routes to SuccessAppMagic's much-anticipated 2024 report is now live.This year, we’re diving into key trends across 5 genres in Tier-1 West: Match-3 with Complex Meta, Merge-2 with Complex Meta, Match 3D, Sort Puzzle, and Casual Casino 🎮 Inside, we’re answering big questions like:— What are today’s hottest genres, and how can you spot the next big one?— Why does market structure matter more than genre growth?— How are UA challenges reshaping monetization strategies?But most importantly, the report highlights that even during the most challenging times, there are opportunities to thrive across genres of all sizes, complexity, and competitiveness.Enjoy the read!

Gamigion February 4

Journal

Biggest Gaming M&A Deals of 2024

2024 was a year of strategic acquisitions and divestitures, showcasing a variety of deal types:☑️ Keywords Studios was taken private in a $2.8B deal, marking the largest M&A transaction of the year.☑️ Easybrain divested to Miniclip for $1.2B, signaling a strategic shift in the casual gaming space.☑️ Jagex was acquired by private equity firms for ~$1.1B, highlighting the growing role of PE-backed investments in gaming.With a shift towards long-term value and strategic partnerships, M&A activity in gaming is shaping the industry's future. 📌 For the full breakdown, check out IG latest Gaming Deals Report.

Gamigion February 4

Highlights

Social games platform Little Umbrella secures $2 Million

It will use the funds to scale its live ops operations and fast-track the launch of new titles. AI-powered social games platform Little Umbrella has raised $2 million in a seed funding round. Little Umbrella said it will use the funds to scale its live ops operations and fast-track the launch of new titles powered by Playroom, its cross-platform social game kit. Investors who participated in the latest round include Virtual Reality Fund (VRF), a16z speedrun, Mark Pincus's Workplay Ventures, Ubiquoss Investment, Disrupt.com, Breakpoint Ventures, GFR Fund, and angel investors Matt Bilbey and Ryan Peterson all participated in the round. Little Umbrella is creating social games using AI with a focus on cross-platform gameplay and adaptive mechanics. Their game, Death by AI, launched last year and quickly gained over 20 million players in three months. It's available for free on Discord, web, […]

Gamigion February 3

Highlights

Jobs in Mobile Gaming: 30

🎨 812 Jobs in Mobile Gaming » February 2nd 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Director of Engineering Scopely 🇺🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer Supercell 🇬🇧 Software Engineer Zynga 🇨🇦 Engineering Manager 2 Zynga 🇮🇳 Senior Software Engineer - Gram Games Zynga 🇬🇧 Senior Software Engineer (Client) - Hit It Rich! Zynga 🇨🇦 🇺🇸 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Unity Developer Playtika 🇷🇴 🇺🇦 Unity Developer Moon Active 🇮🇱 Unity Game Developer Garawell Games 🇹🇷 Solutions Engineer MobilityWare 🇺🇸 Ad Tech Product Manager MobilityWare 🇺🇸 Director of Engineering, Ad Tech MobilityWare 🇺🇸 Principal Software Engineer, Wordscapes Shapes PeopleFun 🇺🇸 Software Engineer SciPlay 🇮🇳 Marketing Tech Lead (Unity) CrazyLabs 🇩🇪 […]

Gamigion February 1

Highlights

Mobile Gaming Today: 44

Hola Fam ☃️ We were celebrating the new year and almost February hereee! TIME FLIES! 🦋 Have you seen our GOAT series? Check it out 🕺🏻 Mobile Marketing » Block Blast: Largest IAA Revenue Game? 📱 Behind Archero 2 💰 Mobile Ad Monetization #7 🤖 AI-Powered Performance Marketing 🎯Top Casual Games LiveOps Strategy 🧩 Most Downloaded Puzzle Games 🎮 Archero 2: Onboarding Done Right! 📉 90% of Games Fail at Monetization 💵 Block Blast by Hungry Studio: $1M/Day 📈 Shorter Payback Period: Sustained profit growth 📊 Seasonality Adjustments in Google Ads to Spend More! Subscribed Industry Highlights » Moon Active laid off staff despite $2B revenue in 2024 🎮 Gaming vs. Tech: Where Are Investors Heading? 🎨 10 Game Design Rules You Must Know 🏰 Level Mechanics of Royal Kingdom 🤖 Analyze 1000 Games in 5 min with AI 📈 […]

Gamigion January 28

Highlights

Moon Active laid off staff despite $2B revenue in 2024

Moon Active, the gaming giant behind Coin Master and Family Island, recently laid off dozens of employees worldwide, including in Israel. The company attributed the cuts to an “organizational restructuring” aimed at aligning its structure with its strategy. Moon Active operates a major development center in Kyiv, alongside offices in Romania, Belarus, and Lithuania, and employs about 2,500 people. Founded in 2011, the company was valued at $5 billion in 2021 after raising $300 million in a secondary funding round led by Insight Partners. Unlike most startups, Moon Active has raised just $10 million in equity funding, with subsequent rounds focused on secondary share sales for employees and investors. Other notable backers include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu, and David Alliance. Moon Active's flagship title, Coin Master, surpassed $6 billion in revenue in 2024, according to Sensor Tower. […]

Gamigion January 27

Highlights

Jobs in Mobile Gaming: 29

🎨 970 Jobs in Mobile Gaming » 24 Jan Week 📆 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Technical Director Scopely 🇪🇸 Sr. Director, Engineering Scopely 🇺🇸 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Site Reliability Engineer - Scopely 🇮🇪 Senior Game Programmer, London Supercell 🇬🇧 Software Engineer - Ad Monetization Zynga 🇨🇦 Mobile Game Engineer Zynga 🇹🇷 Principal Software Engineer - Developer Services, ZMGT Zynga 🇺🇸 Product Manager - Marketing (Ad Tech) Playtika 🇮🇱 Technical Account Manager Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Mobile/C# Developer Playtika 🇷🇴 Senior C# Developer Playtika 🇷🇴 Software Architect Playtika 🇮🇱 Game Development Team Lead Moon Active 🇵🇱 Unity Team Lead Moon Active 🇮🇱 Software Engineer (Part-time) Dream Games 🇹🇷 Software Engineer Dream Games 🇹🇷 Game Developer Dream Games […]

Gamigion January 24

Journal

The State of Mobile 2025 Report

2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.Here's a sneak peek at what you’ll discover in the Report:📲 Connecting Mobile to In-Person: App categories that bridge digital and real-world experiences—like outdoor health & fitness, grocery, and dining—are thriving amid digital fatigue.🎮 Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.🌍 Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.📹 Video Dominates Spending: Streaming and Social Media apps see […]

Gamigion January 22

Journal

Top Game Picks of the Week!

Time for another round of mobile game discoveries, where I play so you don’t have to—unless you want to, and trust me, this week, you will want to! From untangling threads (and your life?) to chainsawing fruit and smashing zombies, here are three games that had me hooked. Let’s go! 🚀---1️⃣ Thread Jam by SayGames🧵 When Threads Take Over Your Brain!Ever looked at a tangled mess of threads and thought, “I want more of this in my life”? Me neither—but Thread Jam makes it weirdly fun. SayGames delivers a beautifully chaotic puzzle where you match threads, create colorful art, and watch your sanity unravel with every level. The cute art style sucked me in, but the challenging levels kept me sweating. Fair warning: boosters and extra moves will tempt your wallet—but hey, you can’t blame them for trying!App Store: https://shorturl.at/1wvW6Google […]

Gamigion January 22

Highlights

Gaming Investments: 2025 Predictions

Written by our partner InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyers’ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]

Gamigion January 20

Reports

8 Predictions for Gaming M&A and Investments in 2025

Written by our Partner, InvestGame. 2024 was a year of recovery and strategic recalibration for the gaming industry. After years of pandemic-related challenges and shifting market dynamics, the sector is gradually finding its footing. As demand for gaming fell post-COVID, many public companies struggled to demonstrate positive organic revenue growth (i.e. growth excluding revenue from recently acquired companies), often missing analyst expectations. Rising interest rates and broader macroeconomic uncertainty further affected valuations for publicly traded gaming firms, making company stock less attractive currency for new acquisitions. This led sellers of acquisition targets to prefer cash over buyers’ illiquid, risky, and typically depreciating stocks. Meanwhile, debt raised during the pandemic to finance acquisitions has become more expensive to service. Coupled with weaker organic performance, these factors tightened debt covenants and led numerous public strategic players to announce strategic reviews, lay off […]

Gamigion January 20

Gamigion

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