AppLovin divests all its Game Studios for $900 million.

Another day, another AppLovin update! As reported by mobilegamer.biz, AppLovin is offloading its ten-game studio portfolio for $900 million as it pivots to focus entirely on Ad Tech. Check out: AppLovin Empire: Monopoly in Mobile Gaming? AppLovin’s decision to sell its gaming studios signals a major shift in the mobile gaming industry. While the company has not revealed the buyer, the move highlights the growing dominance of ad monetization over traditional game publishing. We’ve seen similar transitions before, such as [another company’s example]. Given these trends, it raises the question: will more gaming giants follow suit? This means Machine Zone, PeopleFun, Magic Tavern, Lion Studios, Belka, Athena, Clipwire, Leyi, Zenlife, and Zero Gravity will soon be under new ownership. However, AppLovin has not disclosed the buyer. More: AppLovin’s Gaming Portfolio CEO and co-founder Adam Foroughi announced the decision during the company’s […]

Gamigion February 13

Journal

Phynd’s $10M Bet: Mobile Gaming to Smart TVs with Ad-Supported Cloud Play

Phynd’s $10M Bet: Bringing Mobile Gaming to Smart TVs with Ad-Supported Cloud Play Phynd, a cloud gaming platform designed for smart TVs, has secured $10 million in funding to disrupt the gaming industry. Led by Wellington Management, with participation from Bessemer Venture Partners, the investment will fuel Phynd’s 2025 beta launch, offering a subscription-free gaming experience powered by ads. A New Frontier for Mobile GamingPhynd’s focus on smart TVs presents an opportunity for mobile gaming studios to expand their reach beyond smartphones. With 500 million smart TVs globally capable of supporting cloud gaming, developers can port mobile games to a larger screen without additional hardware. This model aligns with the free-to-play (F2P) and ad-driven economy of mobile gaming, allowing studios to monetize their games via non-intrusive sponsorships and in-game advertising. Disrupting the Traditional Gaming ModelUnlike Google Stadia or Xbox Cloud […]

Gamigion February 12

Journal

Advertising’s first trillion-dollar year

Global ad spend surpassed the trillion-dollar mark for the first time ever in 2024, thanks to a 10.5% growth rate, according to WARC. That’s both the strongest growth in 6 years and the largest increase in absolute dollar value ever — $104B in incremental advertising spend worldwide — if we disregard the 2021 post-Covid recovery. So yeah: marketers are competing in a super-heated ecosystem. And just to turn up that thermostat even more, Q4 was the hottest part of the hottest year on record, with 30% of the year’s ad spend: a staggering $324 billion. But we know that a good chunk of that holiday quarter spending is not traditional user acquisition. It’s retail and shopping: gifts and personal indulgences. User acquisition is a little different: it tends to be smarter spend. And that means many mobile growth experts spend in Q2 and […]

Gamigion February 12

Reports

2024 Global Mobile Games Marketing Trends by SocialPeta

Source: SocialPeta The global mobile gaming market in 2024 continues to grow, fueled by increased smartphone penetration in emerging markets and strong in-game purchase trends in established markets like North America and Europe. Both large and small companies are expanding internationally, with significant growth potential in these regions. Key Highlights: Mobile Game Market Continues to Recover: Over 250K advertisers participated in global mobile game ad campaigns in 2024. Hong Kong, Macau, and Taiwan Are the Most Competitive Markets: These regions are the only ones where the average number of creatives exceeds 100. The U.S. leads in the number of advertisers, surpassing Europe. RPG Games Lead in Creatives: RPG games have the highest average number of creatives, exceeding 220 on average—more than any other genre. iOS Creatives Are on the Decline: The share of iOS creatives has dropped below 30%, with new creatives now almost […]

Gamigion February 10

Journal

Mobile Gaming Today: 46

Hola Fam ☃️ Just published our Podcast with Matej, was a big FUN! Bon appetiiit 🦄 Mobile Marketing » Top 10 Gaming Publishers in IAP Revenue in 2024 🚀 1287326723 new AI tools every day! 🤝 Power of Partnership: Mobile Gaming Collaborations ⚠️ Careful with the new adROAS campaigns in Meta! 🔮 The Future of F2P Games & Hybrid Monetization 🐋 How to Monetize Whales Through Milestone Events 🌍 Monetization in emerging markets presents a significant challenge. 🎮 Tracking Game Releases & Transfers 🔥 Screw Master 3D: Hybrid Casual is on Fire 🏆 Top 10 Tripeaks Solitaire Games Industry Highlights » Türkiye: Rising Gaming Empire’s 5-Year 🧩 Why Some Puzzle Games are More Addicting? 🇻🇳 Vietnam’s Gaming Ecosystem & Regulatory Changes 📉 Take-Two Gaming Report: Losses Increased by 36% 🚨 Apple Faces Investigation in China Over Monopoly 📊 MTG posts […]

Gamigion February 10

Highlights

Jobs in Mobile Gaming: 31

🎨 963 Jobs in Mobile Gaming » 1-8 February 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Analytics Engineer Scopely 🇲🇽 Senior Full Stack Engineer (Platform) - Scopely 🇮🇪 🇪🇸 Game programmer & New Game Founder, Spark Supercell 🇫🇮 Senior Game Programmer, Squad Busters Supercell 🇫🇮 Senior Software Engineer- Website Development Zynga 🇮🇳 Senior Software Engineer 1 Zynga 🇮🇳 Senior Software Developer - Small Giant Games Zynga 🇫🇮 Principal Software Engineer - Developer Services, ZMGT Zynga 🇨🇦 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Senior Software Engineer (Client) - Wizard of Oz Slots Zynga 🇺🇸 C# Client developer Playtika 🇵🇱 Unity Developer Playtika 🇵🇱 Unity Technical Lead Playtika 🇵🇱 Software Developer Moon Active 🇵🇱 Unity Developer Moon Active 🇮🇱 Technical Support Engineer (Tier 3) […]

Gamigion February 7

Highlights

Türkiye: Rising Gaming Empire’s 5-Year

When you think of recent massive mobile gaming fundraisings, Turkiye is the first country that comes to mind.What secret sauce links Peak Games, Gram Games, and Rollic? It’s much more than their Turkiye origin—they’re architects of the casual and hyper-casual gaming boom. Their exits didn’t just validate Turkiye’s market potential; they catalyzed a 4B+ investment surge with over 150 deals in the past five years, positioning Istanbul as a strategic hub for global gaming innovation.But here’s the kicker: Those figures don’t include the seismic $2.5B fundraising (50/50 split between equity and debt) rumored to be in play for Dream Games. If confirmed, this deal wouldn’t just break a record of being the most prominent gaming fundraising; it would shatter them, surpassing even Europe’s flashiest tech rounds. To put it bluntly, Turkiye isn’t just part of the mobile gaming conversation—it’s writing […]

Gamigion February 6

Highlights

Mobile Gaming Today: 45

Hola Fam ☃️ I guess many of you are in Gamesforum Barcelona right now. Perfect time for it. 🕺🏻 ENJOY! Soooo - Lezgo 👇🏻 Mobile Marketing » Surprise, You’re Hooked: The Fun World Of Gacha Games 📩 Mobile Ad Monetization Newsletter #8 🎮 Color Block Jam by Rollic scaled to $300K A Day 📢 How Top 100 Games implement Interstitial Ads & IAP 💖 Love this rolling offer design in Coin Master! 🛠️ 25 Live-Ops Features Starter Pack 🔥 Not just great gameplay, master Live Ops. 🔍 Google Ads will cannibalize your organic traffic 👋 “Welcome Back!” screen from Travel Town by Moon Active Industry Highlights » Casual Games Report 2024 by AppMagic 🎰 Playtika Owns 4 of the Top 10 Casual Casino Games 📈 Evolution of F2P Monetization in Premium Games 🎯 9 truths about game product management. ⚖️ […]

Gamigion February 4

Journal

Casual Games Report 2024

Casual Games Report 2024: Following 5 Routes to SuccessAppMagic's much-anticipated 2024 report is now live.This year, we’re diving into key trends across 5 genres in Tier-1 West: Match-3 with Complex Meta, Merge-2 with Complex Meta, Match 3D, Sort Puzzle, and Casual Casino 🎮 Inside, we’re answering big questions like:— What are today’s hottest genres, and how can you spot the next big one?— Why does market structure matter more than genre growth?— How are UA challenges reshaping monetization strategies?But most importantly, the report highlights that even during the most challenging times, there are opportunities to thrive across genres of all sizes, complexity, and competitiveness.Enjoy the read!

Gamigion February 4

Journal

Biggest Gaming M&A Deals of 2024

2024 was a year of strategic acquisitions and divestitures, showcasing a variety of deal types:☑️ Keywords Studios was taken private in a $2.8B deal, marking the largest M&A transaction of the year.☑️ Easybrain divested to Miniclip for $1.2B, signaling a strategic shift in the casual gaming space.☑️ Jagex was acquired by private equity firms for ~$1.1B, highlighting the growing role of PE-backed investments in gaming.With a shift towards long-term value and strategic partnerships, M&A activity in gaming is shaping the industry's future. 📌 For the full breakdown, check out IG latest Gaming Deals Report.

Gamigion February 4

Highlights

Social games platform Little Umbrella secures $2 Million

It will use the funds to scale its live ops operations and fast-track the launch of new titles. AI-powered social games platform Little Umbrella has raised $2 million in a seed funding round. Little Umbrella said it will use the funds to scale its live ops operations and fast-track the launch of new titles powered by Playroom, its cross-platform social game kit. Investors who participated in the latest round include Virtual Reality Fund (VRF), a16z speedrun, Mark Pincus's Workplay Ventures, Ubiquoss Investment, Disrupt.com, Breakpoint Ventures, GFR Fund, and angel investors Matt Bilbey and Ryan Peterson all participated in the round. Little Umbrella is creating social games using AI with a focus on cross-platform gameplay and adaptive mechanics. Their game, Death by AI, launched last year and quickly gained over 20 million players in three months. It's available for free on Discord, web, […]

Gamigion February 3

Highlights

Jobs in Mobile Gaming: 30

🎨 812 Jobs in Mobile Gaming » February 2nd 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Director of Engineering Scopely 🇺🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Engine Programmer, Editor Supercell 🇫🇮 Senior Software Engineer Supercell 🇬🇧 Software Engineer Zynga 🇨🇦 Engineering Manager 2 Zynga 🇮🇳 Senior Software Engineer - Gram Games Zynga 🇬🇧 Senior Software Engineer (Client) - Hit It Rich! Zynga 🇨🇦 🇺🇸 Principal Software Engineer - Game Services, ZMGT Zynga 🇨🇦 Unity Developer Playtika 🇷🇴 🇺🇦 Unity Developer Moon Active 🇮🇱 Unity Game Developer Garawell Games 🇹🇷 Solutions Engineer MobilityWare 🇺🇸 Ad Tech Product Manager MobilityWare 🇺🇸 Director of Engineering, Ad Tech MobilityWare 🇺🇸 Principal Software Engineer, Wordscapes Shapes PeopleFun 🇺🇸 Software Engineer SciPlay 🇮🇳 Marketing Tech Lead (Unity) CrazyLabs 🇩🇪 […]

Gamigion February 1

Gamigion

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