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$3.5B Move for Pokemon GO? Scopely on Niantic’s Gaming Division

Written by our partner InvestGame According to Bloomberg, US-based AR gaming company Niantic, Inc. plans to sell its gaming business, including its flagship title, Pokémon GO. The game development division could be acquired by US-based mobile gaming company Scopely for $3.5B. This deal would significantly shift the AR and location-based gaming market if true. ABOUT NIANTIC Niantic was established as an internal startup at Google in 2010 by John Hanke (previously CEO of Keyhole, which was acquired by Google and became the foundation of Google Earth). In 2015, it spun out as an independent company with backing from Google (NASDAQ: GOOG), Nintendo (TYO: 7974), and The Pokémon Company. Today, the company employs almost 1,000 people, with main offices in the US, Japan, and the UK. Since 2015, Niantic has raised over $765m across four funding rounds: in Oct’15, the company […]

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Meta’s $50M for Mobile: Creator Fun for Devs

Meta has launched a $50 million Creator Fund for developers building games for its online virtual space Horizon Worlds. Meta said it will pay devs monthly based on factors such as engagement, retention, and in-world purchases. As part of this initiative, Meta is also introducing its first creator competition of the year. The first will be a $1m mobile-focused contest, which is set to start on Tuesday, March 11th. Moreover, the company said that Meta Horizon Creator Program members can increase earnings through in-world purchases, which will expand to 18 more countries on Monday, February 24th. Meta has also released the Horizon Worlds desktop editor in early access. It supports new features, including custom model import for building worlds, TypeScript support for complex game logic, and mobile optimisation tools. In the US, it also features generative AI tools such as […]

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Unity in 2024: 5,000 Layoffs at cost of $214m

Unity made a bold, high-stakes move in 2024, trimming its ranks to 4,987 full-timers—a dramatic cut costing $214M. In a sweeping reorganization, the game engine and ads powerhouse shuttered 23 offices, shrinking its global presence from 57 locations in 2023 to just 34 by year’s end. The cost breakdown? $15M in revenue expenses, $48M in R&D, $58M in sales and marketing, and $93M in general and admin—plus an extra $53M in restructuring charges. This follows earlier plans to slice 25% of the workforce in Q1, building on the near 1,800 employee drop from 2023 and a steeper decline from 2022’s 7,703 staff. Yet, even amid cost-cutting and a leaner footprint, Unity isn’t standing still. Despite revenue softness in its Chinese market and an accumulated deficit now at $3.7B, key customer contributions are on the rise, and the company holds $1.5B […]

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Jobs in Mobile Gaming: 33

🕺🏻 1212 Jobs in Mobile Gaming » 15-22 Feb 👉🏻 Data from Gamigion.com/jobs Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Director of Engineering Scopely 🇺🇸 Technical Team Lead (Client) Scopely 🇨🇳 Technical Director Unannounced Title Scopely 🇪🇸 Sr. Director, Engineering - Head of Game Tools Scopely 🇺🇸 Staff Engineer - Monopoly GO! Scopely 🇪🇸 Lead Engineer Scopely 🇲🇽 Platform Account Engineer Scopely 🇪🇸 Technical Lead of Analytics Engineering Scopely 🇪🇸 Senior Fullstack Engineer - Live Services Scopely 🇪🇸 Senior Engineer - Monopoly GO! Scopely 🇪🇸 Senior Software Engineer, Supercell ID Supercell 🇬🇧 Senior Game Tech Programmer Supercell 🇫🇮 Software Engineer Zynga 🇨🇦 Senior Software Engineer 1 Zynga 🇮🇳 Engineering Manager 2 Zynga 🇮🇳 Software Engineer - Ad Monetization Zynga 🇨🇦 Mobile Game Engineer Zynga 🇹🇷 Lead Technical Program Manager/Lead Producer […]

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Why does CVC play a bigger role than ever?

Written by our partner, InvestGame. Lately, with financial investors less keen on backing gaming studios, many studios are exploring alternative options—returning to the industry’s roots with publishing partnerships and strategic investors taking the lead. Corporate-led transactions aren’t just funding studios; they’re shaping the industry’s future. Look no further than Epic Games: Disney’s $1.5B investment made headlines, but it wasn’t the only one—Sony and Kirkbi led another massive $2B round. And consider FromSoftware, the creator of the souls-like genre (Elden Ring, Dark Souls series), which has been backed by Sony and Tencent. These deals aren’t just capital injections; they represent strategic, long-term bets on the future of gaming. We’ve tracked this shift for years, but 2024 made one thing clear: corporate-led transactions aren’t just creeping in—they’re taking over private investments in gaming. Over 40% of gaming’s nine-figure deals are now corporate-backed, and we predict that corporate influence will continue growing in […]

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AppLovin to Sell Its Gaming Division for $900M to Strengthen Its Ad Tech Focus

Prepared by our partner Investgame, cheers! US-based mobile gaming and ad tech company AppLovin (NASDAQ: APP) has signed a term sheet to sell its entire mobile gaming division for $900m to an undisclosed private company, according to an SEC filing. The consideration will be $900m, paid in $500m in cash and $400m in common shares of the acquirer. To finance the cash portion, the acquirer will borrow up to $250m, and if it fails to secure such funding, AppLovin will provide financing through promissory notes. The mobile gaming division comprises 10 studios, including Machine Zone, PeopleFun, Magic Tavern, Lion Studios, Belka, Athena, Clipwire, Leyi, ZenLife, and Zero Gravity. Deal multiples (based on 2024 Apps Segment Financials) are shown in the table below, calculated using adjusted EBITDA, which excludes stock-based compensation and restructuring costs and may exclude some central group costs. […]

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Mobile Gaming Benchmarks 2025

Checked GameAnalytics' Report? The report is based on data from 11,600 gaming applications across 9 regions on 2 platforms (iOS & Android) in 16 different genres. The MAU of all projects used for the report exceeds 1.48 billion. Retention Benchmarks ❗️The report uses classic, not Rolling Retention. By the end of 2024, the average D1 Retention for the top 25% of games ranges from 26.48% to 27.69%. This is worse than the 2023 results (28-29%). For the least successful 25% of projects, D1 Retention is at 10-11.5%. On iOS, the top 25% of projects have a higher average D1 Retention - 31-33% compared to 25-27% on Android. The median D7 Retention across all projects ranges from 3.42% to 3.94%. This is, again, lower than the 2023 results (4-5%). For the top 25% of projects, this indicator is at 7-8%, while […]

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Dream Games $2.5B Deal?

Something big can happen, as reported by our partner InvestGame. Turkish mobile games developer Dream Games is preparing to raise $2.5B through debt and equity financing. They aim to secure $1.25B in debt from private credit lenders and an additional $1.25B in equity. The funds will be used to buy out existing investors. If completed, the deal will almost double Dream Games’ valuation from $2.75B to $5B. The company’s founders plan to retain a 70% ownership stake after the transaction. This marks Dream Games’ fifth fundraising round since its founding in 2019: — In Nov’19, Dream Games secured a $7.5m Seed funding round led by Makers Fund;— In Mar’21, Dream Games raised a $50m Series A funding round led by Index Ventures;— In Jun’21, Dream Games secured a $155m Series B in a funding round, co-led by Index Ventures and Makers Fund, valuing the company at $1B;— In Jan’22, […]

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State of Gaming & Influencer Marketing 2025

Source: AAA Agency Is the gaming industry bouncing back after recent declines? Is mobile gaming overtaking other formats? How are the PC and console doing? Is indie gaming on the rise? What’s the future of game development in 2025? How are platforms evolving for influencer marketing? What were the standout gaming campaigns of 2024? Long-term vs. short-term — which works best and when? What influencer trends and challenges should you watch for in 2025? State of Gaming & Influencer Marketing report answers all these questions and beyond, exploring the pulse of two powerhouse industries: video games and influencer marketing. The report is based on data from leading analytics platforms, industry summaries, and expert insights. This AAA Agency report aims to overview the gaming & influencer marketing landscape throughout 2024 & ponder what to expect from 2025. We’ve gathered data from trusted […]

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Jobs in Mobile Gaming: 32

8-15 Feb 👉🏻 Data from Gamigion.com/jobs 🕺🏻 Dev 💻 Art 🎨 Product 📱 Marketing 🎯 Business 💰 Data 📈 QA ⚒️ 💻 Dev Senior Analytics Engineer Scopely 🇪🇸 🇲🇽 Senior Software Engineer Scopely 🇪🇸 Staff Engineer - Monopoly GO! Scopely 🇪🇸 Analytics Engineering Manager Scopely 🇪🇸 Game programmer & New Game Founder, Spark Supercell 🇫🇮 Senior Client Programmer, Project R.I.S.E Supercell 🇨🇳 IT Technical Producer Supercell 🇫🇮 Software Engineer 2 Zynga 🇮🇳 Senior Software Engineer Zynga 🇮🇳 Software Engineer (Live-ops) - Gram Games Zynga 🇬🇧 Principal Software Engineer- Full Stack Zynga 🇮🇳 Lead Technical Program Manager/Lead Producer - Systems, ZMGT Zynga 🇺🇸 Senior Software Engineer (Client) - Wizard of Oz Slots Zynga 🇺🇸 Senior Performance Engineer - Echtra Games Zynga 🇺🇸 Technical Account Manager Playtika 🇵🇱 IT Engineering Team Lead Playtika 🇺🇦 Technical Product Manager Moon Active 🇮🇱 Unity Developer […]

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AppLovin divests all its Game Studios for $900 million.

Another day, another AppLovin update! As reported by mobilegamer.biz, AppLovin is offloading its ten-game studio portfolio for $900 million as it pivots to focus entirely on Ad Tech. Check out: AppLovin Empire: Monopoly in Mobile Gaming? AppLovin’s decision to sell its gaming studios signals a major shift in the mobile gaming industry. While the company has not revealed the buyer, the move highlights the growing dominance of ad monetization over traditional game publishing. We’ve seen similar transitions before, such as [another company’s example]. Given these trends, it raises the question: will more gaming giants follow suit? This means Machine Zone, PeopleFun, Magic Tavern, Lion Studios, Belka, Athena, Clipwire, Leyi, Zenlife, and Zero Gravity will soon be under new ownership. However, AppLovin has not disclosed the buyer. More: AppLovin’s Gaming Portfolio CEO and co-founder Adam Foroughi announced the decision during the company’s […]

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Phynd’s $10M Bet: Mobile Gaming to Smart TVs with Ad-Supported Cloud Play

Phynd’s $10M Bet: Bringing Mobile Gaming to Smart TVs with Ad-Supported Cloud Play Phynd, a cloud gaming platform designed for smart TVs, has secured $10 million in funding to disrupt the gaming industry. Led by Wellington Management, with participation from Bessemer Venture Partners, the investment will fuel Phynd’s 2025 beta launch, offering a subscription-free gaming experience powered by ads. A New Frontier for Mobile GamingPhynd’s focus on smart TVs presents an opportunity for mobile gaming studios to expand their reach beyond smartphones. With 500 million smart TVs globally capable of supporting cloud gaming, developers can port mobile games to a larger screen without additional hardware. This model aligns with the free-to-play (F2P) and ad-driven economy of mobile gaming, allowing studios to monetize their games via non-intrusive sponsorships and in-game advertising. Disrupting the Traditional Gaming ModelUnlike Google Stadia or Xbox Cloud […]

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