Adam Smart

It's Time, Let me break down the new AppsFlyer’s state of Gaming app marketing report for y'all: 💸 App developers spent $12.2B on user acquisition in the U.S., which is ~40% of the $29B in global ad spend.💎 Tired of match 3-games? I guess most aren’t. Match games DOMINATE mobile - $8.65B in ad spend. Trailing behind - strategy ($4.57B), RPG ($3.84B), Casino ($2.72B) and Simulation ($2.03B)🍏 In 2023, CPI cost fell 17% on iOS and rose 48% on Android. If you’re promoting your iOS game, things just got interesting.🥇 Hybrid is WINNING - mid-cores are incorporating IAA to make up for the loss of IAP. Hypercasual. Hypercasual is turning from IAA into IAP because of ATT.Result: 43% of games used a hybrid monetization model - up from 36% in 2023.🛒 In-App Purchases - 5% will use IAP. But from […]

What I found interesting in the wonderful world of Gaming #006 🎮 Has Apple Arcade finally found its niche?I recently took a dive into Apple Arcade after not touching it for quite some time and to my delight I found a few absolute corkers I’d previously played on Steam such as Slay the Spire, Vampire Survivors, Dead Cells, and with Monster Train coming soon it got me thinking… what if Apple Arcade could work with Steam developers to bring their games to the platform, I’m sure the extra revenue stream wouldn’t hurt. Then I stumbled on the amazing FANTASIAN effectively a PC&C title (think Octopath Traveler It was produced and written by Hironobu Sakaguchi of Final Fantasy fame). Perhaps this is how Apple Arcade will become dominant on IOS by capturing the hearts of Steam players.https://lnkd.in/ey74ryBNhttps://lnkd.in/eEEB4UCW🕹 That WB announcement...I’ve been saying for a […]

A round-up of the interesting & insightful in gaming this week: Stormgate, a promising RTS (Real-time Strategy) game made by an ex-Blizzard team with inspiration from C&C and StarCraft (two of my all-time favorites), was released this week in early access.So far I'm enjoying it and have not experienced the issues which produced some negative reviews.https://lnkd.in/eGm3UrX5Simon Lockerby and the fantastic team at Fateless Games is getting closer to demo at Gamescom.If you don’t know this team yet, you will soon!https://lnkd.in/eP7iKzS6I loved Hendrik Lesser’s very real assessment of the Songs of Silence, I’ve been playing this game a lot lately and really do recommend giving it a go!https://lnkd.in/euiFP8KyCentury Games’ Whiteout Survival, a mobile strategy game, reached an astounding $1B in revenue in less than a year and a half. Unlike Monopoly GO!, this game didn’t have a real IP. What a huge success story.https://lnkd.in/e9pSUfNQBen Sarraille’s […]

💡 Have you ever considered how to improve D60 retention? Here's a great example from a game called Dislyte by Lilith Games. It's a gacha game, and the 'Shimmer' characters are very difficult or expensive to collect.The Reverbertron mini-game allows players to collect characters by completing daily tasks. Once you've completed 60 spins, you can choose one of the characters to keep.It's crucial to establish the value of the reward early in the game. Players should understand that it would cost a significant amount of money or take a year of playing to achieve this outside of the event, making the 60 days of tasks a necessity.This also creates a great synergy between product and user acquisition. It's easier to attract players to the game during a special event, and with stronger retention, there should generally be more engagement and […]

💡 Have you ever considered the power of engaging your audience before a big launch? 🎮 Wuthering Waves 🎮 will be released globally on the 22nd of May and is set to be a corker of a game. however, the developer KURO Games has a fantastic pre-release site where you can gain echoes (in-game characters) by signing up and completing tasks! It's a beautiful way of building and engaging with your fan base before launch. 🕹 User acquisition can be run to the website, where the user would sign up to create an account that carries over to the mobile when the game is globally launched. 💥 This is a nice example of creating a running start for a global launch! hashtag#gaming hashtag#mobilemarketing