AppLovin’s TikTok Pitch: Boost Ads to Win Big

As reported by CNBC, AppLovin can offer TikTok ‘much stronger bid than others,’ CEO says.

AppLovin just threw its hat in the ring to take over TikTok’s operations outside China, and it’s not playing small. CEO Adam Foroughi says this isn’t just a U.S. play; it’s a global power move.

• AppLovin CEO: Our TikTok Bid Tops Them All
  AppLovin CEO Adam Foroughi, speaking on CNBC’s The Exchange, called the company’s late-stage offer to acquire TikTok a “much stronger bid than others.”
• Aiming Big: A Global Merger With TikTok
  Foroughi revealed that AppLovin isn’t just targeting TikTok’s U.S. operations; they’re proposing a full-scale merger with the platform’s entire global business.
• Trump Extends TikTok Sale Deadline Again
  Former President Donald Trump announced a second extension for ByteDance to divest its U.S. TikTok operations, giving bidders like AppLovin more room to maneuver.

The Ad-tech Titan wants to merge with TikTok internationally, promising to unlock the app’s “undermonetised” potential. The deal comes on the heels of the U.S. extending TikTok’s divest-or-ban deadline by 75 days, buying time for bold proposals like AppLovin’s to gain traction.

Foroughi believes the match is perfect: AppLovin’s AI-powered ad tech meets TikTok’s massive, highly engaged audience. “If you can pair our algorithm with the TikTok audience,” he says, “the expansion…will be through the roof.” More than just revenue, the merger could solve national security concerns by transferring ownership to a Western company—a win for Washington, Beijing, and Wall Street.

While no talks with ByteDance have taken place yet, AppLovin has made its interest clear to U.S. regulators. The pitch? A strategic merger that eases political tensions, supercharges ad revenue, and helps TikTok thrive publicly, minus the global data headaches.

AppLovin’s bold move could turn the tide in the TikTok saga. The next step? ByteDance’s response.