Appeal of Engagement Types outside of Gameplay

Online and offline entertainment are increasingly merging.

This is evident in data from Newzoo’s Global Gamer Consumer Study, which examined gamers across various countries and their “Appeal of Engagement Types Outside of Gameplay.”

It’s fascinating to see how gaming is becoming more integrated into the broader entertainment landscape.

This convergence presents numerous opportunities for new business models in both gaming and entertainment.

Companies that successfully capitalize on this trend are likely to experience significant growth (adding additional growth to the gaming industry as well). Those who can find innovative ways to blend online and offline experiences will be well-positioned for success in this evolving market.