Ads Monetization Guide For Mobile Games

Ads Monetization Guide For Mobile Games

𝟭. 𝗜𝗻𝘁𝗲𝗿𝘀𝘁𝗶𝘁𝗶𝗮𝗹 𝗮𝗱𝘀

• Use event-based ads after key moments like level-ups or feature unlocks.
• For timer-based ads, add a countdown and offer small rewards
• Delay ads if the player is mid-action to avoid frustration.

𝟮. 𝗥𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝘃𝗶𝗱𝗲𝗼𝘀 (𝗥𝗩)

• Offer temporary boosts like speed boosts, extra capacity, or 2x income.
• Place RV triggers inside the game world for better immersion.
• Use high-quality visuals to make rewards feel premium.

𝟯. 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴

• Test when and how interstitials appear to balance revenue and retention.
• Experiment with different RV rewards to find the best incentives.
• Cap total ads over time to avoid fatigue.

𝟰. 𝗞𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 𝘁𝗼 𝘁𝗿𝗮𝗰𝗸

• Average RV views per user
• Churn post-ad view
• IAA revenue
• Ad fill rate
• eCPM

𝟱. 𝗘𝘅𝘁𝗿𝗮 𝘁𝗶𝗽𝘀

• Avoid disrupting the player experience.
• Reward generously for RVs to make ads feel fair.
• Offer a “No Ads” option right after an interstitial.
• Keep testing and adapting ad strategies.

Monetization should enhance the game, not ruin it.
Keep it fair, and players will stay.