Ads in Advertising Based on the Data

From time to time, I write about ad monetization and hybrid monetization, which in my opinion (despite challenges with eCPMs) remain viable strategies.

As many people wonder if it makes sense to add ads to mobile games or apps, and in which countries to focus on this, I decided to compile knowledge on the topic from a few different sources:

– In general, users from Emerging Markets are more likely to accept ads in exchange fo free content than users from Western markets.
– Ads are an important part of gaming revenue in many markets.
– There is not a huge difference between All respondents versus Gen Z.
– The top 3 motivations for Rewarded ads are: To gain more lives/energy, To gain more in-game currency, To progress quickly in the game.
– Users in core games are more likely to watch longer ads and see more ads per session.