Should you trust the Advanced Dedicated Campaigns (ADC) feature for iOS campaigns on TikTok?
The answer is simple: 1000% yes!
Today, Iβm sharing a quick case study that demonstrates how using ADC can feed your iOS campaigns with more signals, leading to better performance.
In this case, the experiment was done with 2 MAI (Mobile App Install) campaigns with same audience creatives. The only difference? One used ADC while the other didnβt.
This client recently started with TikTok Ads so the account was new, so ADC was not available initially. Therefore, I had to start without ADC in my first campaign whose results are here:
Spend: $6k
CPM: $5.71
CTR: 0.36%
CPI: $3.52
Install Rate: 45.41%
After running this campaign for a week, I finally enabled ADC so I just duplicated the old campaign but activating ADC to compare performance. Hereβs what happened:
Spend: $4.5k
CPM: $3.96
CTR: 0.31%
CPI: $2.89
Install Rate: 44.67% (similar, as creatives were the same)
The key takeaway? The much better CPI was driven by the significantly lower CPM in the ADC-enabled campaign.
Both campaigns ran almost in parallel: I ran the non-ADC for 1 week, then paused it and activated the ADC campaign for another week so I donβt think that difference in the CPM is due to seasonality or different level of competition. I just believe that algorithm can really target my best audience thanks to ADC.
And if we look at official documentation, this is actually one of the 2 advantages that ADC serves. Let me copypaste this for you:
βWith Advanced Dedicated Campaign, you get access to:
Improved MAI, AEO, and VBO (beta) performance on iOS for an enhanced campaign delivery experience.β
So the conclusion is pretty straightforward and clear: For iOS campaigns in TikTok, always use ADC if you can!
Hope you liked this one!
Wishing you all a great week!