The holiday season is that magical time of the year when ad revenue increases and if you plan correctly you can increase your ad revenue by 30-100% if you plan correctly for the peak times. Here’s a short breakdown of best practices by ad units to help you get by!
Banners
– Native banner bidding placements set up on “Admob Native” and “Google Ad Manager Native” slots.
– Banner refresh rates are set to 10 seconds. If you’re on Admob mediation ask them to set them on 20 seconds in the backend.
Set higher-than-normal price placements live for peak holiday days.
Interstitial Ads
– Experiment with setting bid floors for the holiday season. This will take some AB testing to get right but helps to boost retention and Ad ARPDAU.
– Reduce cool-down timers for short bursts on high eCPM days (Black Friday).
Set higher-than-normal placements live for peak holiday days.
Rewarded Ads
– Remove low-fill lines and low-revenue lines. Anything below 0.02% fill rate should be removed
– Set higher-than-normal placements live for peak holiday days.
