Ad Monetization Best Practices for December

The holiday season is that magical time of the year when ad revenue increases and if you plan correctly you can increase your ad revenue by 30-100% if you plan correctly for the peak times. Here’s a short breakdown of best practices by ad units to help you get by!

Banners
– Native banner bidding placements set up on “Admob Native” and “Google Ad Manager Native” slots.
– Banner refresh rates are set to 10 seconds. If you’re on Admob mediation ask them to set them on 20 seconds in the backend.
Set higher-than-normal price placements live for peak holiday days.

Interstitial Ads
– Experiment with setting bid floors for the holiday season. This will take some AB testing to get right but helps to boost retention and Ad ARPDAU.
– Reduce cool-down timers for short bursts on high eCPM days (Black Friday).
Set higher-than-normal placements live for peak holiday days.

Rewarded Ads
– Remove low-fill lines and low-revenue lines. Anything below 0.02% fill rate should be removed
– Set higher-than-normal placements live for peak holiday days.