While playing Sticker Book, I encountered a pretty interesting ad strategy that caught my attention:
1️⃣ You’re immersed in the game, placing your stickers and having fun. 2️⃣ Suddenly, a “No Ads” offer pops up, giving you the option to remove ads for 30 days. 3️⃣ If you close this offer without buying, you then see a screen labeled “Ad Break.” 4️⃣ Right after, the ad starts, but psychologically it feels different! By closing the offer, it’s almost like you’ve chosen to accept the ad instead. It’s a subtle yet effective way of presenting ad-free options while keeping ads less intrusive.
🔍Would love to hear your insights and whether you feel this kind of flow encourages ad removal purchases!