A lot of hype around AppLovin in eCommerce!
๐ง๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ฎ ๐น๐ผ๐ ๐ผ๐ณ ๐ต๐๐ฝ๐ฒ ๐ฎ๐ฟ๐ผ๐๐ป๐ฑ ๐๐ฝ๐ฝ๐๐ผ๐๐ถ๐ป ๐ถ๐ป ๐ฒ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ. If you think Applovin cracking e-commerce is the end game, you don’t understand where the puck is going ๐๐
While Meta continues to dominate budgets with at least 60%+ of spend, for top-spending brands AppLovin has equaled or overtaken heavyweights like Google (~10%), Amazon Ads (~5%), and TikTok (<3%) for a spot in the marketing mix.
Some brands have achieved that level of spending scale in a short 2-8 weeks from onboarding, which is impressive, especially as they are already leapfrogging channels with multibillion-dollar ad businesses like TikTok, Amazon, and even Google.
E-commerce brands are allegedly achieving higher spend and higher ROAS on Applovin than Meta right now. Since AppLovinโs eCommerce ads network is still in closed beta, it will be interesting to monitor if thereโs a consistent ability to maintain this.
If you look into the actual documentation of AXON pixel tracking, there is more. Events tracking all the e-comm actions could be used differently if you know how to leverage it. ๐ ๐๐ฆ ๐ซ๐ฎ๐ง๐ง๐ข๐ง๐ ๐๐๐ญ๐, ๐๐จ๐จ๐ ๐ฅ๐, ๐๐ง๐ ๐๐ฏ๐๐ง ๐๐ข๐ค๐๐จ๐ค for Steam and PC games for their titles, with landing pages optimized for different eventsโAdd to Wishlist, Sign up to Waiting list, and many more.
The same thing goes for marketability testing when you optimize for conversions. Guess what? With Applovin’s recent Pixel tracking, you could potentially do the same.
This opens up another level of growth for AppLovin! ๐คฏ
