About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
How to Analyze Your Game Competitors:
A Step-by-Step Guide:
1. Identify Competitors
• Go to AppMagic (https://lnkd.in/ek8Npiyr)
• Select your game subgenre.
• Choose top 2-3 games from “Top Grossing” and “Top Free” categories.
• Check the “Competitors” tab to find games with the highest overlap scores.
2. Compile a List
• Include both high-revenue games and underperformers.
• This helps you see the full range of competitive elements in your space.
3. Study Reviews
• Go to the App Store (https://lnkd.in/e2Ajf7j4) or Google Play (https://lnkd.in/eNJdH5hg)
• Download games-competitors
• Check reviews on this games
• Look for common feedback: What do players love? What’s missing? What’s frustrating them?
4. Play and Analyze Key Aspects
• FTUE (First-Time User Experience): Evaluate tutorials and initial game goals.
• Core Gameplay: Identify mechanics, gameplay loop, and engagement factors.
• Progression & Balance: Assess pacing, difficulty, and resource availability.
• Visuals: Rate readability, interface quality, and overall visual appeal.
• Monetization: Look at purchase incentives and how monetization affects gameplay.
5. Document and Organize Findings
• Take screenshots of key moments (FTUE, gameplay, progression, monetization).
• Sort visuals into categories on a board in Miro or Figma.
6. Compare and Contrast
• Note common themes, differences, and why certain games outperform others.
7. Study Competitor Ads
• Go to Facebook Ad (https://lnkd.in/e5RJqQi9)
• Use it to view top competitors’ ad creatives.
• Look at what they emphasize, their creative concepts, and patterns in their approach.
