I analyzed puzzle games and only 1.5% were successful

I analyzed puzzle games and only 1.5% were successful*.
Here are 6 HOT takeaways you should be aware of:

Check out the whole list at https://lnkd.in/dynmZZ4N

There are 1229 mobile casual puzzle releases in 2024.
Only 62 games made more than 500K downloads.
Only 19 games made more than 1M downloads.

Here are my takeaways

1. Crazy misleading ad creatives on top 10,

2. Sorting comes in different ways,

3. Logic puzzles have an increase
, especially on those open up to reveal,

4. IAPs still relies on boosters, though
There are good examples ‘’content locks’’,

5. ‘’Color’’ and ‘’Sort’’ are the most common by far,

6. If you can get creative with creatives, you can then
focus on player onboarding and journey.

*: success meaning can change, for me, it’s the comparison where majority of downloads cumulate.