Hearthstone is Back in Chinese Mobile Stores

Hearthstone is back in Chinese mobile stores to break its own records! 🇨🇳🚀

In January 2023, Blizzard’s games were removed from Chinese stores after their 14-year licensing agreement with NetEase expired.

After 20 months, the Blizzard-NetEase agreement is back in place, and so is Hearthstone — one of the most beloved collectible card games (CCG) worldwide. 🃏✨

And Chinese players couldn’t be more excited!

Before the exit, Hearthstone was pulling in an impressive $2.4M/month in China during 2021-2022, according to AppMagic.

Fast forward to October 2024, and it’s already brought in over $13.5M — and the month isn’t even over yet! 📈🔥

This is yet another great example of how Western games thrive when entering the Chinese market!

I wrote about other games with similar success stories in one of my previous posts, check it out as well: https://lnkd.in/dRnXu3Gg