How Cup Heroes Monetizes Its Success

How Cup Heroes Monetizes Its Success

10M+ downloads and $1.7M in monthly revenue (https://lnkd.in/eyg_hWaK)

Cup Heroes is a masterclass in hybrid-casual monetization.

Here’s how they do it:

I. Core-Gameplay Ads Monetization:

• 🛡️ Watch ads to unlock skills like boosting damage or crit rate.
>>>> Skills last for only one chapter, so players keep watching.
• 💀 Revive your character once per chapter by watching an ad.
• 🎁 Double your rewards at the end of each chapter with another ad.

II. Progression IAP Monetization:

• 🎉 Starter packs offer hard and soft currency, plus bonuses.
• 🏆 Season passes keep players engaged with rewards and daily quests.
• 💎 Hard currency packs let players fast-track progress for a premium price.
• 🎲 Gacha chests offer upgrades and characters with a bit of surprise.
• 🔓 Unlock new characters by collecting fragments or buying them with diamonds.

III. Other Monetization Options:

• ⚡ Speed boosts make long battles quicker.
• 🚫 A small fee removes interstitial ads permanently for smoother gameplay.

Results?

• 60/40 split between in-app purchases and ads.
• 40% Day 1 retention, 14% Day 7, 3% Day 30.
• Average daily playtime: 54 minutes.

Cup Heroes finds the perfect balance between player engagement and monetization.