Peak vs. Dream Games: Product Marketing Fit, Slack Hack

Tips and wisdom on how to become better at mobile marketing every day.

3 Marketing Thoughts

• Product-Market-”Marketing” Fit: A sad story about app companies: Stellar team, product, great website, initial buzz. Yet, the app dies because of a lack of funding. This happens to both new apps and new gaming apps. Why? Because they miss “marketing-fit” and only focus on finding “product-market” fit. If you don’t know which channels and ads give you the best options, you will never see the true potential of your app. Bad marketing could cost you $20 CPI (excuse the top of the funnel), and great marketing can deliver you $1. Hard to believe, possible to achieve.
• Never enough creatives: I’ve never heard anyone saying, “We have enough optimization in the campaigns, and we don’t want to touch them until we need to.” Yet we are okay with not testing creatives.
• Meta is a B2B2C brand like Uber and Airbnb: Meta has to make both consumers and suppliers happy. Thus, the “frequency” metric never bothers me. This doesn’t mean you can scale it forever. The bigger the target population and creative performance, the better.

Business Thoughts

• Slack Hack: Instead of writing a long message (overwhelming) and adding more lines later (panic and unpreparedness) – write one headline, and everything else goes under it with a thread. A magnitude of productivity increase. It makes Slack digestible.

If you are new here, hi 👋, this is Growth Therapist. I am a mobile marketing consultant. I’ve seen great apps and the ones that failed, and I will tell you the difference. Make sure to follow me for more tips and wisdom on mobile marketing.

Marketing Duello: Peak vs. Dream Games

Dream is taking a big pie and growing its share in the casual genre. Still, we don’t know how much profit they are taking from it.

Dream Games: Royal Match (in blue), Peak Games: Toon and Toy Blast (in red and yellow)

Royal Match – Dream Games

Paid channels (Last 12 months)

Heavy on: Admob, Mintegral, Meta.

Rest: Appier, Moloco, and more.

Royal Match best ad (Last 12 months, Source: AppMagic):

Toon Blast – Peak Games

Paid channels (Last 12 months)

Heavy on: Admob, TikTok.

Rest: Meta, Charboost, Unity, Moloco, Vungle, Ironsource, Mintegral, Remerge and more. (why waste time managing so many channels?)

Toon Blast best ad (Last 12 months, Source: AppMagic)

The most significant difference between these ads is that Royal Match somewhat sticks to the gameplay.

If you enjoyed the article – hit like; it really helps. 🥳