What’s new? iOS 18 update of course!
🎉 What’s new? iOS 18 update of course!
iOS 18 brings exciting features and challenges for app developers and marketing teams. Here’s what’s new:
🖼 Customisation = app visibility challenges
With a full Home Screen and widget customisation, users have more control over app placement. This makes strong ASO tactics—like a memorable app icon—crucial for visibility.
✨ Widgets & Control Center: hidden opportunities
Interactive widgets offer seamless access from Home Screen and Control Center. Apps like Tripsy, HabitKit, Gentler Streak, and Waterllama are leading with engaging widgets.
📲 ASO made easier
Screenshot requirements have been simplified: iOS apps now need only one iPhone screenshot, and iPadOS apps require just one iPad screenshot. While additional screenshots for various device sizes are optional, focusing on high-quality visuals for the latest devices is key.
🔍 App Store Search enhancements
iOS 18 introduces:
• Stories Collections in search results.
• Better indexing of Developer Names.
• Direct search results for Apple Arcade games.
🔒 Privacy enhancements: boosting user retention
iOS 18’s privacy features allow users to lock or hide apps. To keep your app visible, focus on personalised push notifications that are timely, relevant, and engaging.
🎮 Game Mode: optimising for engagement
Gaming apps need to optimise for low-latency performance with the new Game Mode to stay competitive and keep players engaged.
✨ AdAttributionKit (AAK): enhanced re-engagement
With iOS 18, AAK now allows you to receive multiple postbacks when users interact with your app post-install. Whether they open or redownload your app after seeing an ad, AAK provides up to three postbacks, helping you track key re-engagement moments.
💡 What’s Next?
Apple Intelligence is on the horizon, promising to transform app personalization and recommendations – looking forward to try this one!
Ready for the iOS 18 shift?
