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iOS 18: 5 tips to boost your ASO

Julie Tonna

📲 iOS 18 is Here: 5 tips to boost your ASO

1️⃣ Leverage customisation 🎨
Make your app icon stand out!
> Run A/B tests to see what resonates best with your users.

2️⃣ Focus on screenshots 📸
Apple simplified ASO by removing the need for older device screenshots.
> Focus on high-quality visuals.
> Test new Custom Product Pages (CPPs) regularly.

3️⃣ Prioritise Push notifications 🔔
Personalization is crucial.
> Segment users for timely, relevant messages and boost retention.

4️⃣ Monitor competitors 👀
Competitor keywords, Stories Collections, Developer names, and Apple Arcade games are now better indexed.
> Stay ahead by adjusting your strategy.

5️⃣ Prepare for Apple Intelligence 💡
Future-proof your app with personalization features.
> Start experimenting today to leverage new trends.

💡 Time to update your ASO strategy for iOS 18.

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