Adobe just dropped GenStudio for Performance Marketing

✨ Big news: Adobe just dropped GenStudio for Performance Marketing.

We talked about AI in marketing at WCIT 2024 / DigiTec.
& Adobe is already making moves in this direction. ⚡️

1️⃣ AI-powered content on demand: leverage Adobe Firefly & third-party language models to quickly generate ad variations across channels.
> Less time waiting for creative iterations.
> More time optimizing performance & building the strategy.
> Personalize & tailor content to different audience across multiple channels.

2️⃣ Staying on-brand effortlessly: built-in checks and a content library mean you can remix and reuse approved assets.
> Keep brand consistency on point.

3️⃣ Partnerships that matter: Google, Meta, TikTok… they’re all in. Soon, you’ll be able to activate campaigns across platforms with real-time insights to tweak and optimize.
> Adjust campaigns based on what’s working or not.
> Faster reactions to market trends.

4️⃣ Data-driven creativity: gain deep insights into what resonates with your audience and adjust to boost engagement.
> Refine strategy to improve results based on data.