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Balatro: The Indie Poker Deckbuilder Taking Over Mobile & PC

Felix Braberg

🎲 Balatro: The Indie Poker Deckbuilder Taking Over Mobile & PC!🃏

Originally published by Playstack and developed by Localthunk, Balatro has become one of 2024’s breakout indie hits. Launched on Steam in February at $14.99, this poker-deckbuilding game has already sold over 2 million copies, with 44K+ reviews and a 97% positive rating. That’s $30 million in revenue! 💰

In September Balatro was released for $9.99 on mobile, and it’s already climbed to #2 on the mobile premium grossing chart, which is rare since it seems like the same 4-5 games have been there since 2015🌟

ℹ️ In Balatro, you play simple poker hands to score points and progress to levels where higher points are required. It starts with simple rules and then begins to layer new layers of complexity to upgrade cards, which changes how many points you score. Balatro shows the power of innovative game design and indie passion to create a brand-new game.

🕵 My prediction is that the gameplay will be simplified and made into a free-to-play game that monetizes with ads and is scaled to the moon. I think this version of the game will generate orders of magnitude more revenue from the scale that only free-to-play ad-driven games can do.

Jakub does not agree with me as he thinks there’s a small core audience that Balatro appeals to and that it’s too complex for your casual 50+ audience. I see his point but what do you think? Can Balatro be simplified and scaled with ads? 🤔

Join in the argument: https://lnkd.in/ezfqZGXx
Join my growing newsletter: https://lnkd.in/eRWRFiGf

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