High ARPU vs Low ARPU: What Drives the Difference?

High ARPU vs Low ARPU: What’s Driving the Difference?

Here’s the breakdown:

𝗛𝗶𝗴𝗵 𝗔𝗥𝗣𝗨 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 💰
• Game Start: Immediate action or engaging intro that hooks players
• Onboarding: Short, interactive tutorial integrated into gameplay
• Core Loop: Addictive gameplay mechanics that encourage repeat play.
• Generosity: Regular rewards and bonuses for active players.
• Progression: Levels and rewards that feel achievable.
• Goals: Clear short- and long-term objectives for players to strive toward.
• Ads: Optional, minimal interruptions that offer rewards.
• Game Balance: Skill-based success with balanced matchmaking and economy
• Engagement: Daily challenges and fresh content to keep players involved.
• Updates: Frequent updates with new features and bug fixes.
• Feedback: Listening to players and communicating clearly.
• Performance: Smooth gameplay, fast load times, minimal bugs.
• Interface: Clean design, intuitive controls.

𝗟𝗼𝘄 𝗔𝗥𝗣𝗨 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 😕
• Game Start: Long loading screens and dull intros.
• Onboarding: Lengthy, text-heavy tutorials that disrupt gameplay flow.
• Core Loop: Boring or repetitive mechanics that fail to engage.
• Generosity: Few or insignificant rewards, leaving players frustrated.
• Progression: Slow, grind-heavy progression with no clear rewards.
• Goals: Lack of direction or meaningful objectives.
• Ads: Frequent, unskippable ads that disrupt gameplay.
• Game Balance: Overpowered items locked behind paywalls, unfair gameplay.
• Engagement: Repetitive tasks and lack of fresh content.
• Updates: Infrequent updates that ignore critical issues.
• Feedback: Ignoring community input and making unpopular changes.
• Performance: Frequent crashes, lags, and long load times.
• Interface: Cluttered screens and confusing navigation.

𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗳𝗼𝗿 𝗛𝗶𝗴𝗵 𝗔𝗥𝗣𝗨:
Engaging gameplay, fair monetization, clear goals, regular rewards, and responsive updates keep players invested and happy.

𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗳𝗼𝗿 𝗟𝗼𝘄 𝗔𝗥𝗣𝗨:
Aggressive monetization, lack of rewards, poor progression, and ignored player feedback lead to frustration and churn.

Which approach is your game following?