Cup Heroes: Voodoo’s new hybrid-casual hit makes $160k/day

Cup Heroes: Voodoo‘s new hybrid casual hit, making 🤑 $160k/day! Steady growth with ad placement excellence. What about their UA? uff! 👇

Cup Heroes makes around 50% of its revenue from ads, making it a true hybrid casual game. There are 29 ad placements in 1 run = 15 waves that the player encounters. With 45-50 minutes played daily, averaging five sessions per day and around 7.5min per session, that’s almost ad juggernaut. (wink wink, Felix!)

This is a detailed review of Cup Heroes by Voodoo, discussing its hybrid casual gameplay, performance metrics, monetization strategies, and user experience. We explore the game’s growth trajectory, retention rates, and how it compares to Mob Control other titles in the market.

Discussing the effectiveness of decoys and rewards in gameplay, the impact of skill randomizers on player experience, and the creative approaches used in-game advertising.

But that is only half of the CPI vs. LTV equation. What about the UA resp. CPI side? Honestly, I am very disappointed. UA diversification is on point, I have to give them that.

The creative part is very worrying. Scaling a game requires many different creative concepts. Cup Heroes only have 2-3 playable ads and perhaps 4-5 different video concepts. These numbers should be per week! NET new concepts.

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Thanks a lot, Sensor Tower, for all the data!

Jakub x Felix x two & a half gamers