About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
No monetization strategy can fix a bad game.
No monetization strategy can fix a bad game.
A studio once approached me for advice on doubling their LTV.
My first question: How’s your game’s long-term retention?
I explained:
↳ To see such growth, you’ll need to improve the game first
↳ Boost engagement, and offer more value to players
↳ Then, you can focus on monetization
Their response?
→ ‘We don’t want to change the game much or invest resources.
That’s why we brought in top Advisors!’
I politely declined.
Even the best Advisors can’t perform miracles.
Monetization is not a magic pill for poor retention or low engagement.
You want to significantly improve your LTV?
First, you must significantly improve your game.
P.S. A year later, after multiple failed attempts to scale, that studio ended up redesigning the game from scratch.
