Reelshort: IAP & Ad Monetization Design
Reelshort: Real Life Interactive Stories – IAP & Ad Monetization Design 
Reelshort has scaled to $30 million per month, with $23M from IAPs and another $5.8M in ad revenue. This crazy growth showcases the next step iteration in the interactive story genre. 
Reelshort extends the choices game category by producing full TV shows where viewers make choices that influence the storyline. The content is theatrical, filled with cliffhangers, and presented as 90-minute soap operas broken down into 1-minute chapters. Each story only costs about $300k for Crazy Maple Studios to make 
Ad Monetization Strategy at Reelshort’s Core:
– 13 Rewarded Ad Opportunities Per Day
– 7 rewarded ads to earn coins for content choices where value increases the more ads you watch.
– 5 rewarded ads to unlock new chapters.
– 1 rewarded ad to unlock coins for welcome back rewards.
Another prominent feature is Reelshort’s cross-promotion offer wall strategy where users can earn up to 2,850 coins by downloading and completing 1 chapter in other interactive story games that are in Crazy Maple Studio’s portfolio. I can’t help to wonder what type of revenue source this could be if they started selling this to 3rd party studios as a UA channel. 
Reelshort’s ability to scale with movies with interactive choices, combined with paid options, sets a new standard in the streaming and gaming industries. Streaming platforms like Netflix should definitely take note! 
Thank you Sensor Tower for providing us with the data!
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