Strategies for Entering a New Market with Ad Revenue Growth
🚀 Strategies for Entering a New Market with Ad Revenue Growth
To maximize success, below are some key strategies to incorporate into your expansion plan:
1️⃣ Market-Specific Strategies:
eCPM Optimization: You’ll customize our eCPM (effective cost per mille) floor settings for specific markets to ensure profitability while reaching a broad audience.
User Behavior Insights: By researching user behavior, you’ll gain valuable insights to optimize ad performance through A/B testing. Here are some areas you’ll explore:
▶ Lifting ad frequency caps to increase impressions strategically.
▶Testing premium ad formats to potentially increase eCPM.
▶ Country-specific ad network integration.
2️⃣ Promoting Within Your App Portfolio:
House Ad Campaigns: You’ll leverage your mediation’s house ad functionality(aka: direct sales & cross-promotion) to cross-promote your apps within the unfilled inventory, maximizing user engagement across our portfolio.
3️⃣ User Acquisition through Paid Ads:
Targeted Campaigns: You’ll consider running targeted paid ad campaigns to reach new users, potentially leveraging insights from our benchmarking analysis.
4️⃣ Optimizing the Store Listings:
Localization Testing: You’ll localize our app store listings for the markets, experimenting with different graphics, text, and descriptions to find the most effective combination.
App Localization (Optional): If resources allow, you might explore fully localizing the app itself to reach a wider audience.
By implementing these strategies, you’re confident you can successfully enter the new markets and achieve significant user base growth!
