Background

Why: Behind Founders’ Journeys

Joakim Achren
There are several questions that I ask from founders before investing. Many of these are related to human psychology:

– Have you had any entrepreneurial experiences in life, and what did you learn from them?
– What have you learned from failure in your life?
– Why are you doing this startup and not something else?

These questions help to understand the founder’s ambition, motivation, and preparation for the long, hard road ahead.

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