Have you ever considered how to improve D60 retention?

💡 Have you ever considered how to improve D60 retention?

Here’s a great example from a game called Dislyte by Lilith Games. It’s a gacha game, and the ‘Shimmer’ characters are very difficult or expensive to collect.

The Reverbertron mini-game allows players to collect characters by completing daily tasks. Once you’ve completed 60 spins, you can choose one of the characters to keep.

It’s crucial to establish the value of the reward early in the game. Players should understand that it would cost a significant amount of money or take a year of playing to achieve this outside of the event, making the 60 days of tasks a necessity.

This also creates a great synergy between product and user acquisition. It’s easier to attract players to the game during a special event, and with stronger retention, there should generally be more engagement and ultimately better ARPU (average revenue per user).