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Optimizing FTUE: First 30 Minutes of 30 Top Casual Games

Anton Slashcev

Here are the key takeaways for optimizing FTUE based on the first 30 minutes of 30 top casual games:

1. Gameplay 🎮
• Early levels introduce core mechanics.
• No tough levels early on; ease players in.
• 33% of games offer bonus levels within the first 30 minutes.

2. Onboarding 📚
• Tutorials usually last up to 4 levels.
• Games without meta start with core mechanics.
• Meta-based games dive straight into the story.

3. Mechanics ⚙️
• Expect 1 to 4 new mechanics in the first levels.
• First in-game booster: introduced at level 7.
• First per-level booster: introduced by level 9.

4. Progression 📈
• Players win almost 100% of the time in the first 30 minutes.
• Most players complete 15-20 levels within this period.

5. Monetization 💰
• Ads are not introduced early on.
• Players receive premium rewards worth up to $5.
• First offers appear after 20 minutes.

6. Miscellaneous ⚡
• Pop-ups like Rate Us and Facebook logins appear after the second level.
• Live Ops events are saved for later stages.

Make the first 30 minutes count—optimize for fun, ease, and retention!

Read the full report on FTUE from Playliner here: https://lnkd.in/eCpNsH2X

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