How to Increase Game ARPU

How to Increase Game ARPU

Here’s a quick framework to guide you:

1️⃣ Retention First
If your retention rate is low, focus on improving it before anything else.
A leaky bucket can’t be filled.

Check my flowchart on improving retention – https://lnkd.in/eiREXky5

2️⃣ Engagement is Key
High engagement drives better monetization.
If engagement is low, consider enhancing gameplay mechanics or adding social features to boost activity.

3️⃣ Conversion Matters
Turn non-payers into payers by creating a resource shortage or offering starter packs for new spenders.

4️⃣ Maximize Transaction Value
Segment your players to personalize offers and adjust prices.
Whales? Focus on high-value items!

5️⃣ Increase Purchase Frequency
Introduce fresh activities for your paying players and run regular re-engagement campaigns.

6️⃣ Diversify Monetization
Explore multiple models like Ads and Subscriptions to capture more value.