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SwiftSync Pro: Revolutionizing Connectivity in Your Smartphone Experience
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Blog News
Mobile Gaming Brands Winning with UGC
We all know that gaming marketers are loving UGC ads right now, I've spoken about this multiple times recently and it's definitely a trend that is going to keep gaining in traction and user performance (ROI). I was recently approached by the folks at Ramdam to review their market report on just this subject and I found a world of really useful data points that further validate my whole hypothesis around the ad-type shaping the cultural norms in marketing.Probably my favourite state overall was that ads incorporating UGC achieve on average a 7.5% higher Day 30 retention rate! I think all studios right now could do with seeing those kinds of performance bumps from using this strategy!Download the report here.
AppsFlyer lays off 100 employees, 7% of its workforce.
After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn AppsFlyer is laying off 100 of its employees, about 7% of its workforce. The company currently employs 1,200 people, two-thirds of whom are based in Israel. The layoffs will affect employees both in Israel and in the company’s other global offices. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. According to estimates, the company's revenue is currently around $400 million, and the layoffs may be part of preparations for a planned IPO in the coming year. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company has developed technology that allows app owners to identify where their most profitable users originated from, such as a Google search, an […]
The Future of F2P Games and Hybrid Monetization
Systematic and emergent gameplay mechanics are a powerful tool in game design; shaping some of the most memorable and engaging player experiences.From physics-driven mechanics, puzzles, etc. to open-ended economic and systemic simulations, these mechanics allow players to interact dynamically with a game world rather than following pre-scripted paths. However, despite their growing popularity, their full potential for F2P mobile games and premium games incorporating F2P economies is still largely untapped.In this article, we'll explore how systematic and emergent gameplay can be leveraged for monetization, engagement, and live service sustainability — making it a cost-efficient alternative to content-heavy LiveOps while maintaining player retention. We’ll also take a look into how these mechanics align with intrinsic motivations, intrinsic monetization and social group monetization, creating deep and meaningful engagement-monetization loops that extend beyond e.g., traditional extrinsic reward systems.The Efficiency of Systematic and Emergent […]
Türkiye’s Laton Ventures raises $50M to invest in Game & App Startups
🚀 🟣 Laton Ventures announces:- $50M Fund raised- 5 investments were completed in TR/EU/US, 2 of them raised Series-A rounds within a year. Grand Games, one of our first investments, raised $30M- Ranked among the global top 10 most active gaming VCs- Backed by 40+ exited gaming/tech founders and industry veterans from 10+ countriesLaton Ventures, Melisa Yaguboglu, Volkan Özen Laton Ventures: Görkem Türk (left), Melisa Yaguboglu, Volkan Özen. Laton Ventures, a Gaming & Apps focused VC firm founded by Görkem Türk, has closed its first fund with $50 million. The Istanbul venture capital fund is the largest gaming and apps-focused fund in Türkiye, which has become one of the prominent global hubs for the gaming industry, said Türk in a statement. Laton Ventures will globally invest in pre-seed and seed-stage gaming startups, while also backing non-gaming app companies. Back in April, […]
1287326723 new AI tools every day!
1287326723 new AI tools every day! If you don't use these AI tools, you are already obsolete. 𝗝𝘂𝘀𝘁 𝗾𝘂𝗶𝘁 𝘆𝗼𝘂𝗿 𝗨𝗔 𝗷𝗼𝗯 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄👇 🔍 𝗦𝗲𝗮𝗿𝗰𝗵 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 • OpenAI o1 — The most advanced reasoning model. • DeepSeek AI - yes. I use it too! • Gemini Live — Engage with AI as it watches your screen. • Perplexity — Combines AI with powerful web search.⚡ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 • Superhuman AI — Turbocharge your email writing. • Wispr Flow — Achieve 99% accuracy in speech-to-text dictation. • Lindy — Simplify your life with seamless task automations. • Delphi — Create a digital version of yourself. • Granola — Your go-to AI meeting notes assistant.🎨 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝗼𝗹𝘀 • Midjourney (DALL-E Open Ai, Stable Diffusion AI, Leonardo.Ai) — Generate stunning AI-crafted images. • Krea — Your AI-powered visual design companion. • Freepik […]