Current Mobile Gaming Scene: Takeaways and Expert Insights

My 8 take aways + 5 Expert insights: Must see for any mobile developer to evaluate publishing!

I listed top mobile game publishers over the years.

My take aways go like these:

✦ Azur Games reminds 2018-2021 Voodoo growth!
✦ Voodoo, Rollic, SayGames and Homa;
All had successful transition to hybrid casual!
✦ Scopely‘s Monopoly Go! is the most successful
mobile game of the last 2 years. Change my mind.
✦ Playtika turned on acquisitions to gain impact.
✦ Zynga acquisitions are WELL paying off.
✦ There is a drastic drop on downloads – (23%)
So make every download count! (monetize 🤷‍♂️ )
✦ No such a thing as saturated genre!
(Monopoly Go!, Match Factory, Royal Match)
✦ Despite lower downloads, Supercell holds its grip.
(not because of Squad Busters 🙁 )

My special guests !

Yağız Gür
✦ SciPlay’s Alictus, Playtika’s SuperPlay acquisition &
Product Madness’s incubator show a significant thing:
↳ They’re smartly redirecting casino profits into social
casino and casual gaming to find their next big hits.

Ömer Yakabagi
✦ Azur’s dominance is driven by strategic
acquisitions of tastypill and Good Job Games,
Dominating top charts with since 2020.
Playtika’s acquisitions of Superplay, YoudaGames,
and Innplay Labs highlight its aggressive expansion
to enhance market share, innovation, & monetization
in casual and social gaming.

Jakub Remiar:
✦ Rollic successfully mastered the formula of hybrid
puzzle based games with multiple hits.
Monopoly Go! is the most successful mobile game
in the west, but worldwide it is Dungeon and Fighter.

Mariusz Gąsiewski
✦ This heavily shows the change that industry made
as it needed to find the way to monetize each download
better. Due to last years mobile gaming grew more
↳ by heavier monetization rather than downloads.

Anton Slashcev
✦ The current market with high competition and
declining downloads would be to study sub-genres
in more detail and find rapidly growing niches.
For example, take a closer look at sort puzzle,
visual novels, match-3D, and merge.
↳ Avoid overcrowded and declining genres like;
bubble shooter, team battler, hidden object,
match-3, and arcade sports.

Thank you AppMagic for being the data provider.