It’s surprising how often I see basic ASO mistakes

Search Optimization essentials, one might say. Yet, it’s surprising how often I see basic ASO mistakes among our clients.

Here’s a quick reminder:

1. Avoid keyword repetition; it can harm your ranking.
2. Remove spaces between keywords in the keyword field.
3. Use all 100 characters available in the keyword field.
4. Place the most important keywords at the beginning of the keyword field.
5. Remove low-volume keywords and those where the game ranks poorly (shown in blue).
6. Use all available space in the Subtitle.
7. Focus on relevant keywords and avoid broad ones where you rarely rank high.

💡PRO TIP: Don’t expect too much from Search Optimization for games, especially casual ones. It tends to be less impactful. Instead, focus your efforts on improving the conversion rate.