Is your top-performing ad aligned with FTUE in the game?

Is your top-performing ad aligned with the first-time user experience in the game?

During the diagnostic phase of our engagements, we too often find little to no connection between these two crucial touchpoints.

This disconnect can lead to poor Day 1 retention and an unfavorable LTV-CAC ratio.

Luckily, making changes to the onboarding process is typically one of the easiest ways to address these issues.

Be sure to review your funnel and ensure you aren’t losing the users you’ve invested so much in acquiring.