When selling your game, watch out for common pitfalls

When selling your game, watch out for common pitfalls that can jeopardize the deal and hurt your chances of success.

Here are three of the most common mistakes that you can avoid to ensure a smoother, more secure sale:

1. Sharing data too early. Validate buyers’ intentions before granting access, as some may just be fishing for data.

2. Transferring funds prematurely. Always use secure methods like escrow services to protect your transaction.

3. Stopping UA efforts. Maintain metrics even after listing the game to keep it attractive to buyers.

It’s also important not to test new features or make significant changes to your game during the sale process. You don’t know how these changes will affect your conversion funnel and decrease the game’s valuation!